Self Concept & Lifestyles

A collection of vocabulary flashcards based on key concepts from the lecture on self-concept and lifestyles.

Self-concept

My perception of who I am.

Private self

How I see myself away from social influences.

Social self

How I present myself to others.

Actual self

How I actually see myself.

Ideal self

How I would like to see myself.

Social media influence

The impact of online platforms on self-perception and societal expectations.

Tension in consumer behavior

The conflicts consumers experience that brands aim to resolve.

Self-image congruity

The alignment between a consumer's self-concept and the brands they choose.

Extended self

The concept of including possessions in one's self-identity.

Peak experience

An intense experience that produces feelings of happiness and fulfillment.

Primary motivation

The main driving force behind an individual's choices and behaviors.

VALSTM System

A framework that evaluates consumers based on motivation and resources.

Resource availability

The various forms of resources (material, psychological, physical, demographic) that assist individuals in pursuing motivations.

Innovators

Individuals with high resources and diverse motivations, open to new ideas.

Survivors

Those with low resources whose primary goal is to meet basic needs.

Thinkers

Mature consumers who value information and durability in decisions.

Believers

Conservative consumers who prefer familiar brands over new concepts.

Achievers

Goal-oriented individuals who seek success and status.

Strivers

Consumers who replicate the trends of those with more resources.

Experiencers

Individuals seeking personal expression through new experiences.

Makers

Pragmatic consumers focusing on practicality rather than luxury.

Geo-demographic classification

A system categorizing individuals based on geography and shared cultural values.

Life stage groups

Demographic categorizations based on age and presence of children.

Memories of early years

The influence of childhood experiences on current self-concept.

Pressures of societal expectations

The stress from trying to meet perceived social standards.

Consumer behavior

The study of how individuals make decisions to spend their resources.