achievement motivation - Atkinson

personality p2

what is it?

this is the concept that personality is linked to competitiveness, it can be expressed as the personality trait that is activated by any given situation 

what is ‘nach’ and ‘naf’

• Atkinson says that in any given situation, everybody would have a ‘need to achieve’ and a ‘need to avoid failure’ 

• which ever feeling is stronger will determine if the task is accepted or declined 

charicteristics of nach

• taking risks

• persistence and perseverance 

• confidence 

• atributes success internally 

characteristics of naf 

• risks are declined / chaleneged 

• give up easily 

• the need to avoid failure 

• believes failure is inevitable 

• atributes fail internally 

how can coaches increase nach behaviour

• positive reinforcement

• set achievable goals

• gradually increasing difficulty

• rewards and praises