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random assignment
groups made by chance so theyre equal
confounding variables
hidden factors that influence results
central nervous system
brain and spinal cord
peripheral nervous system
nerves outside ventral nervous system
somatic nervous system
voluntary movement
autonomic nervous system
automatic functions (heartbeat)
sympathetic
fight / flight
parasymathetic
digestion
dendrites
receive messages
cell body
processes information
axon
sends messages away
myelin sheath
speeds messages
neurotransmitters
chemicals that pass signals between neurons
dopamine
movement, reward
serotonin
mood (low = depression)
acetylcholine
memory, movement
GABA
calming (alc inc GABA activity)
glutamate
learning, memory
medulla
controls heartbeat, breathing
pons
movement coordination sleep, arousal
reticular formation
alertness, filters incoming info
thalamus
sensory switchboard, directs info to correct brain area
hypothalamus
hunger, thirst, temeprature, sex drive; links brain = endocrine system
hippocampus
makes new memories
amygdala
fear, aggression, emotion
frontal lobes
planning, judgment, personality, impulse control
parietal lobes
touch, spatial reasoning
occipital lobes
vision
temporal lobes
hearing, language
motor cortex
voluntary movement
somatosensory cortex
touch sensation
cerebellum
balance, coordination, procedural learning
REM sleep
dreaming, breain active but body paralyzed
N1 (sleep stage)
light sleep
N2
deeper, sleep spindles
N3
deepest sleep , growth hormone released
classical conditioning (pavlov)
learing by pairing two things tg (bell + food = dog salivate)
operant conditioning (skinner)
learning from consequenses, reinforcment increases behavior, punishment dec bahavior
pos reinforcment
add something good (candy for cleaning)
neg reinforcment
remove something bad (seatbelt beep stops when you buckle)
pos punishment
add soemthing bad ( extra chores)
neg punishment
removes soemthing good (take away phone)
continuous reinforcement
behavior is reinforced everytime it happens (dog gets treat every time it sits)
continuous reinforcement results
learn trick quickly, trick ends when reinforcment ends
partial reinforcment
behavior is reinforced only some of the time
partial reinforcment result
slower learning, but behavior is more ressutant to extinction
fixed ratio
reinforcment after a set number of responses ( worker gets paid ater making 10 shirts)
variable ratio
reinforcment after an enpredictable number of responses (lottery tickets)
fixed interval
reinforcment after a set amount of time (weekly paychecks)
variable interval
reinforcment after changing, unpredictable time intervals (checking you phone for messages)
shaping
reinforce small steps toward big bahavior
taste aversion
easier to associate taste with sickness than other cues
latent learning
learning without obvious reinforcement
observational learning
learning by watching and imitating others
mirror neurons
fire both when we act and when we watch someone act (helps with imitation)
sensory memory
very short
short term memory
20 secs, abt 7 items
long term mem
ulimited
semantic
facts (NJ capital = trenton)
retrograde amnesia
lose old memories
amterograde amnesia
cant form new memories
encoding faliure
neever paid attention
storage decay
fades over time
retreival faliure
cant find it (tip of tongue)
spacing effect
study over time
testing effect
quiz yourself
mnemonics
tricks (rhymes)
eyewitness
memory cna be changed by leading questions
sensation
detecting sensory input from the enviroment (light, sound, touch)
perception
organizing and interpreting sensory information to make meaning
absolute threshold
the smallest amount of stimulus detected 50% of the time
difference threshold
the smallest change needed to notice a difference
sensory adaptation
diminished sensitivity after constant exposure
color constancy
perceiving color as constant under different lighting
top down processing
using experience and expectations to interpret information
bottom up processing
starting with raw sensory input and building upward
monocular
linear perspective, relative size, rel height
binocular
retinal disparity, slightly diff views from each eye
gestalt principles
how our brain organizes visual information into meaningful wholes
proximity
we group nearby figures together
similarity
we group similar objects as belonging together
continuity
we perceive smooth, continuous patterns rather than discontinuous ones
closure
we fill in gaps to create a complete, whoel object
treansduction
conversoion of sensory energy (light) into newural impulses
blind spot
the point of the retina with no recpetor cells
avalibility heuristic
judging likelihood based on what easily comes to mind (fearing shark attacks after new reports)
representativeness heuristic
judging based on sterotypes
freaming effect
descions are influenced by wording
conformation bias
looking for info that supports what we already believe
counterfactual thinking
imagining ‘what culd have been’
nudging
chaning choices to subtly encourage better descions
sterotype threat
worry about confimring a sterotype that can hurt preformance
subtle bias
unconsicouse preferance that affects judgment
intrinsic motivation
doing something for enjoyment
extrinsic motivation
doing something for a reward
brocas area
involved in producing speech (damged = broken/halted speech)
wernickes area
involved in understanding speech (damged = fluenct but meaningless sentences)
twin and adoption studies
shows that intelligence is influenced by both genetics and envrioment
algorithm
step by step method that guarantess and answer but takes time
heuristic
a shortcut strategy that is quicker by less accurate