multistore model of memory (sensory centric)

memory

• storage and retrieval of information acquired through learning

• internal record/representation of prior event or experience

encoding

converting information to a useable form

storage

retaining information in memory

retrieval

information recovered from memory when needed

atkinsons shiffrins multistore model

• describes human memory in structural features and control processes

• passes through sensory memory, stm, ltm

structural features

permanent built in features of memory that do not change

control processes

selected by the individual, may vary across situations

sensory memory

• entry area of memory

• all stimuli which bombard sentences

  • retained for a brief time in sensory registers

Iconic memory

• visual sensory memory

• images only last for 0.3/one third of a second

• long enough for the identification of the stimulus

echoic memory

auditory sensory memory

• stores sounds for 3-4 seconds

• language comprehension, storage of sounds that make a word so word can be processed as a whole