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situational variables
time of day, lighting, sound levels, physical surroundings
Participant variables
sleep, mood, hunger, stress.
experimental features
manipulation of the independent variable, control/experimental groups, random allocation
types of experiments
independent groups, matched participants, repeated measures
independent groups
groups of participants formed by random assignment, most common experiment
matched participants
participants with similar characteristics pair up and one goes to the control group, the other to the experimental.
repeated measures
one group of participants are measured at least twice on the dependent variable, exposed to a number of experimental conditions.
demand characteristics
cues in an experiment that tell the participant what behavior is expected, a result of the social desirability bias
demand characteristics examples
rumours of the study prior to conduction, laboratory setting, communication between researcher and participants that give away the study's aims
observational disadvantages
cannot infer causal relationship, cannot replicate, lacks validity due to demand characteristics
qualitative research design
Data collection using interviews, fieldwork, observation, photos, texts, and other subjective measures
qualitative advantages
provides detailed data, captures participant experiences, wide range of types of data can be collected
Qualitative Disadvantages
isn't representative of the population, data analysis is lengthy, difficult to summarise, researcher bias may be present, smaller samples
Qualitative Research Methods
focus groups, delphi technique, interviews
Focus Groups Advantages
deatiled data, easy to organise, inexpensive, useful to obtain data from those who can't read/write
Focus Groups Disadvantages
dominant participants, social desirability bias, interviewer bias can contaminate results, other participants doesn't enable confidentality
Delphi technique
experts provide qualitative open-ended opinions, those opinions are grouped based on themes in a questionnaire and redistributed, experts rank their agreement, process continues till a consensus is reached.
Objective quantitative data
heartrate, behaviour counts, EEG
Subjective quantitative data
close-ended questionnaires, rating scales
qualitative data
content analysis, focus groups, delphi technique, interviews
descriptive statistics examples
mean, median, standard deviation
inferential statistics
inferring of the relationship between the IV and DV, reliability of the findings to be generalised for the population
types of sampling
random, convenience, stratified
stratified sampling
Breaks the population down into smaller groups, and random samples are taken from the smaller groups in the same proportion that they appear in the population
reliability measures
test re-test reliability, inter-observer reliability- two or more observers are in agreement.
meta-analysis
examination of data from several independent studies of the same subject, in order to determine overall trends
internal validity
The extent to which a researcher can say that only the independent variable is causing the effect on the dependent variable, reduced by EV
external validity
the extent the results can be generalised to the population, reduced by unrepresentative sample
biospychosocial model
suggests that biological, psychological, and social factors influence bahaviour