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This set of flashcards covers key terms and concepts from the lecture on sociological research methods, focusing on definitions and explanations crucial for understanding the field of sociology.
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Qualitative research
Research that works with nonnumerical data to understand how people perceive and make sense of their world.
Quantitative research
Research that translates social phenomena into numerical form for statistical analysis.
Scientific method
A systematic procedure for acquiring knowledge that involves collecting data through observation and experimentation.
Variables
Elements that can change and are believed to be related in a research study.
Operational definition
A clear and precise explanation of a variable that allows it to be measured.
Ethnography
A naturalistic research method focused on studying people in their own environment.
Participant observation
A research method where the researcher both observes and engages with a group.
Rapport
A positive relationship characterized by mutual trust between the researcher and subjects.
Field notes
Detailed notes documenting a researcher’s observations and interactions.
Autoethnography
A form of research where the researcher's personal experiences are a focal point.
Thick description
Detailed qualitative data on interactions and cultural meanings.
Reflexivity
The consideration of how a researcher's identity and activities influence their research.
Overt research
Research conducted with transparency about the researchers' intents.
Covert research
Research completed without disclosing to subjects that they are being studied.
Grounded theory
Theory developed from data analysis through coding and categorization of information.
Validity
The degree to which a research method measures what it is intended to measure.
Reliability
The consistency of a measurement tool's results across different instances.
Respondent
A participant in research from whom information is collected.
Informed consent
An ethical principle ensuring participants understand the nature of the research.
Sampling techniques
Strategies used to select individual cases from a larger population for study.
Probability sampling
Sampling method where each member of the population has an equal chance of being selected.
Closed-ended question
A question that limits the respondent's answers to predefined options.
Open-ended question
A question that allows respondents to answer freely in their own words.
Survey research
A method involving the collection of data from a sample through questionnaires.
Response rate
The percentage of surveys completed and returned by respondents.
Social network analysis (SNA)
A method for studying the structure of social relationships between individuals.
Correlational research
Research that identifies relationships between variables, but not causation.
Causation
A relationship in which one variable produces a change in another variable.
Spurious correlation
A false association between two variables caused by another variable.
Intervening variable
A third variable that helps to explain the relationship between two other variables.
Deductive approach
Research method starting with a theory or hypothesis, followed by data collection.
Inductive approach
Research method that begins with data collection and leads to theory formulation.
Paradigm shift
A fundamental change in the basic concepts and experimental practices of a scientific discipline.
Existing sources
Resources that have been produced for other reasons but can be used as data.
Content analysis
A method that examines texts, images, or media messages for specific themes.
Comparative historical research
Research focused on relationships among societal elements over different times and places.
Pilot study
A small-scale trial run of the research process before a full-scale study.
Ethical guidelines
Protocols developed to ensure ethical conduct in research involving human subjects.
Deception in research
When participants are misled about the study’s purpose or procedures.
Confidentiality
The assurance that participant identities will remain private and protected.
Hawthorne effect
The alteration of behavior by subjects due to their awareness of being observed.
Research ethics
Protocols that guide researchers in conducting studies responsibly and morally.
Bias
A subjective preference that may influence research and data analysis.