MKTG 396 2.4 Marketing Plan Step 3: Identify and Evaluate Opportunities by Using STP (Segmentation, Targeting, and Positioning)

0.0(0)
studied byStudied by 0 people
GameKnowt Play
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/3

encourage image

There's no tags or description

Looks like no tags are added yet.

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

4 Terms

1
New cards

The processes of segmentation, targeting, and positioning that firms use to identify and evaluate opportunities for increasing sales and profits.

STP

2
New cards

A group of customers who respond similarly to a firm’s marketing efforts

Market Segment

3
New cards

The process of evaluating the attractiveness of various segments and then deciding which to pursue as a market.

target Marketing/Targeting

4
New cards

The process of defining the marketing mix variables so that target customers have a understanding of what the product does or represents in comparison with competing products.

Positioning