Industry Mapping Vocabulary

This set of vocabulary flashcards covers the fundamental concepts, key industry participants, value chain stages, and visualization tools used in industry mapping as presented in the Grade $$11$$ Arts lecture.

Industry Mapping

The process of visually representing the relationships, connections, and flows within a specific industry or sector, similar to drawing a detailed map of a complex ecosystem.

Key Players

The people, businesses, or organizations involved in an industry who perform different roles to support the creation, production, and distribution of creative works.

Creators/Producers

Individuals or organizations that develop and produce creative works, such as publishing houses, film studios, and record labels.

Suppliers

Entities that provide the materials, tools, or services needed for production, including art materials, equipment rental, and printing services.

Consumers

The audiences, collectors, readers, or viewers who buy, view, read, or experience creative works.

Distributors

Channels such as galleries, bookstores, streaming platforms, and theaters that deliver creative works to the consumer.

Regulators

Institutions like government agencies, copyright officers, and cultural councils that set rules, standards, and provide protection for the industry.

Support Institutions

Organizations such as schools, NGOs, media organizations, and sponsors that provide funding, training, promotion, or advocacy.

Value Chain

A representation showing how creative work moves from its initial idea to the final audience, adding value at each stage of the process.

Creation Stage

The phase of the value chain focused on the generation of ideas and original content performed by artists, writers, and performers.

Production Stage

The development and preparation of creative work, including activities such as editing, recording, designing, and rehearsing.

Distribution Stage

The process of making creative work available to the public through physical spaces or digital platforms.

Marketing & Promotion

Activities designed to attract audiences, such as advertising, social media campaigns, exhibitions, and events.

Consumption

The final stage of the value chain involving the use or experience of creative work by the audience.

Geographic/Spatial Mapping

The process of identifying where industry players are located, revealing clusters of creativity, resource hubs, or underserved areas.

Visual Chain Diagram

A linear or sequential diagram showing steps from creation to consumption, best for illustrating flows, processes, and dependencies.

Stakeholders Map

A diagram that identifies all individuals or groups with interest in an industry, often showing their levels of influence and relationships.

Industry Ecosystem Map

An interconnected diagram, similar to a web or network, that emphasizes the interdependence and complex relationships between various industry players.

Market Segmentation Charts

Visualizations, such as pie charts or bar graphs, that break down the consumer market into groups based on demographics, interests, or behaviors.

Supply Chain Flowchart

A detailed diagram illustrating the logistics of materials, information, and funds flowing from suppliers to producers and finally to consumers.

SWOT Analysis

A four-quadrant framework used to evaluate internal Strengths and Weaknesses, as well as external Opportunities and Threats.