Produkt- und DL Management KLAUSURRELEVANT

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Last updated 2:44 PM on 6/27/26
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7 Terms

1
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Mehrmarkenstrategie
warum ausländische Marke akquirieren?

in bisherige Fahrzeuge adaptieren (zB Leap Motor in Opel)
Badge Engineering

2
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Customer Journey

3
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Unterschied Premium vs Volumenmarke

4
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Markendehnung horizontal/ vertikal

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Kognitive Dissonanz

6
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Marktsegmentierung, Milieus

P

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Preisdifferenzierung