mkt 3020

basic consumption process

need, want, exchange, cost and benefits, reaction, value

consumer behavior persepctives

strategy v academic

strategy behavior perspective

academic behavior perspective

who defines value

the consumer

consumer orientation

businesses priority is consumer value and satisfaction

relationship marketing

marketing activities with the aim to increase repeat business

touchpoints

customer interactions with your brand over the course of their buyer journey

why do we study consumer behavior

marketing strategy, society and public policy, consumer introspection

input to marketing strategy

what and why people buy, understanding value

cosnumer introspection

consequences of poor budgeting, consumer/brand relations, emotions, social influences

what are different ap