The Pervasive Influence of Popular Music in Commercial Media

These flashcards cover key concepts and examples related to the influence of popular music in commercial media and its implications.

Popular Music as a Marketing Tool

Strategically chosen popular music embedded in the commercial media system to connect recording artists with brands.

Examples of Music in Advertisements

Notable uses of popular music in ads include 'Flowers' by Miley Cyrus for Gucci, 'Saturn' by SZA for Mastercard, and 'New Rules' by Dua Lipa for Pepsi.

Impact of Instrumental Music in Commercials

Songs like Kendrick Lamar’s 'DNA' in Apple commercials or instrumental scores from films like 'Interstellar' are used to enhance product advertising.

Role of Independent Artists

Independent artists are featured in advertisements, expanding the scope of music use to various brands, including those considered 'less cool'.

Music as Cultural Currency

Popular music serves as a medium to accomplish marketing goals and functions as a form of cultural currency for commercial purposes.

Integration of Music in Television

Popular music is extensively used in TV shows like 'Euphoria' and 'Ted Lasso', as well as in video games like 'Fortnite' and 'NBA 2K'.

Music Licensing

The process of licensing music for use by media and consumer brand partners is widely practiced and normalized.

The Rise of Promotional Gatekeeping

As the music industry becomes reliant on promotional industries, it leads to a new system of gatekeeping that limits diversity in music.