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The most important goal when applying a logo
Consistency
3 colors, a color and two colors adjacent to each other are ?
Split-complimentary
All visual communications of a company makes up its?
Identity
Adjusting space between two letters
Kerning
All 4 of these are types of identites
Product
Retail
Corporate
Service
Principle of design deals with size relationships
Proportion
A complete set of characters for setting type is called a?
Font
5 colors in order around one side of the color wheel is called ?
Analogous
A logo must be able to be reproduced in?
One color
The principle of design requires all elements to work with one another
Unity
When the viewers see the whole communication and graphic visual
Gestalt
When two letters share a common stroke and both can still be read it is a ?
Ligature
When artwork is 100% black and 100% white with hard edges it is?
Line artwork
Cannon invented the blank it was one of the three parts that made DTP
Laser printer
When the leading is smaller than the point size of the type it is?
Negative Leading
Old style, Tranditional, Modern, Slab Serif, and Sans Serif are all type?
Classifications
All 4 of these are alignment styles for body text
Align left, centered, align right, justify
3 colors equal distance from each other on the color wheel are?
Traidic
Red, green and blue are?
Additive primaries
A program that uses mathematical lines to describe artwork is a?
Vector program
Who said, "If it doesn't sell it isn't creative."
David Ogilvy
Red, green and blue mixed at 100% equals
white
blank is the year Gutenberg invented his invention that changed the world
1450
Is what the small ketters are called
lowercase
One type of balance is
Symmetrical
Helvetica, Optima Garamond, Bodoni, and Futura are?
Typefaces
Blank is the space between letters and words across a line of typograpghy
Tracking
blank is the principle of design that requires one element to dominate
Emphasis
Adobe invented blank that was one of the 3 parts that made DTP
Postscript
Blanks is a file that can be shared, viewed, and printed across platforms, PC and Mac.
For internet files blank is the typical PPI (pixels per inch)
72
In InDesign blank are what you use to set up elements and margins that repeat
Master pages
Blue, red, and yellow mixed 100% equal?
Black
Who said, "There is no such thing as a mass mind."
Fairfax cone
blank is the principle of design that is about the weight of elements in composition
Balance
Photoshop is a blank that uses pixels instead of mathematical lines
Raster program
All 4 of these are a description of a kind of visual element of graphic design
Icon, index, symbol, meta symbol
2 colors directly across from eachother on the color wheel are ?
complimentary
Own the brand
Customers
Blue, Red, and Yellow are the?
Subtractive Primaries
All 4 of these are something the logo of the company must do visually
Describe, explain, restate or reinforce
blank is the file format that contains all the information necessary to print the file correctly
EPS
Illustrator is a ?
Vector Program
blank is the command to bring an art graphic or photographic file into InDesign
Place
Blank is the company that invented the page description language postscript
Adobe
A consistently applied ugly logo will blank a well designed logo
Outperform
All 4 of these are transformational tools in Illustrator
Scale, reflect, rotate, and shear
A program that uses pixels to describe artwork is a?
Raster Program
Blank is what Gutenberg invented in 1450
Moveable Type
One type of balance is?
asymmetrical
Is the visual component of a communication
Parasignal
All 4 of these are print file formats
EPS, PICT, TIFF, PDF
Two sets of complimentary colors next to each other on the color wheel are?
tetradic
blank is the space between lines of type that is measured baseline to baseline
leading
blank is the acronym for what you see is what you get
WYSIWYG
is the information underlying the message that betrays the sender
infrasignal
apple invented the blank that was one of the 3 parts that made dtp possible
macintosh
all four of these are process colors
cyan, magenta, yellow, and. black
are what big letters are called
uppercase
the logo/logotype is the?
cornerstone of the company's identiy
is the principle of design that deals with the natural order of elements
sequence
when an image changes value from one value to another without hard edges its?
Continous tone
is the term for a color
hue
the consumers blank is the brand of the company
experience
when a color gets lighter or darker its blank is changing
value
Gutenberg printed the blank the first printed book in europe
the 42 lined bible
the file format used for phtograpghs on the internet
jpeg
the intrernational flat ink matching system used in printing is called
pms
because vector files can print to most any kind of printer they are?
Device-independent
is the hard data or primary facts and figures of a communication
alphasignal
the layout of pages in a document so that they print correctly is ?
imposition
all 4 of these are color models
BRY, RGB, PMS, CMYK
invented the cross-platform file format that works on both pc and Mac
adobe
in illustrator blank is used to make both curved and straight lines
pen tool
is the largest of the 3 color gametes
RGB
4 of these are groups the companys logo must appeal to
employees, shareholders, vendors, and customers
is the name of the white arrow in illustrator
direct selection
in illustrator to draw an element from its center hold down ?
option key
ottmar mergenthaler invented the blank a hot metal type machine?
Linotype
how many colors are in a basic color wheel?
12
dates the cave paintings evidence of mans first visual communication
15,000 bce
wrote "hey whipple squeze this"
luke sullivan
the pureness or brightness of a color is its?
saturation
process color or 4-color printeing is also called?
CMYK
You can use pathfinder in illustrator to blank elements
Unite
In InDesign hold shift plus comand keys to blank art and photograghs
Scale
the blank is the underlying grid architecture in publication design
Grid
design is a blank plan to acheieve a specific goal
Premeditated
a scanned file placed in illustrator
template
