COMM 3303 final

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89 Terms

1

The most important goal when applying a logo

Consistency

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2

3 colors, a color and two colors adjacent to each other are ?

Split-complimentary

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3

All visual communications of a company makes up its?

Identity

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4

Adjusting space between two letters

Kerning

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5

All 4 of these are types of identites

Product
Retail
Corporate
Service

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6

Principle of design deals with size relationships

Proportion

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7

A complete set of characters for setting type is called a?

Font

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8

5 colors in order around one side of the color wheel is called ?

Analogous

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9

A logo must be able to be reproduced in?

One color

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10

The principle of design requires all elements to work with one another

Unity

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11

When the viewers see the whole communication and graphic visual

Gestalt

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12

When two letters share a common stroke and both can still be read it is a ?

Ligature

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13

When artwork is 100% black and 100% white with hard edges it is?

Line artwork

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14

Cannon invented the blank it was one of the three parts that made DTP

Laser printer

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15

When the leading is smaller than the point size of the type it is?

Negative Leading

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16

Old style, Tranditional, Modern, Slab Serif, and Sans Serif are all type?

Classifications

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17

All 4 of these are alignment styles for body text

Align left, centered, align right, justify

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18

3 colors equal distance from each other on the color wheel are?

Traidic

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19

Red, green and blue are?

Additive primaries

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20

A program that uses mathematical lines to describe artwork is a?

Vector program

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21

Who said, "If it doesn't sell it isn't creative."

David Ogilvy

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22

Red, green and blue mixed at 100% equals

white

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23

blank is the year Gutenberg invented his invention that changed the world

1450

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24

Is what the small ketters are called

lowercase

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25

One type of balance is

Symmetrical

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26

Helvetica, Optima Garamond, Bodoni, and Futura are?

Typefaces

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27

Blank is the space between letters and words across a line of typograpghy

Tracking

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28

blank is the principle of design that requires one element to dominate

Emphasis

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29

Adobe invented blank that was one of the 3 parts that made DTP

Postscript

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30

Blanks is a file that can be shared, viewed, and printed across platforms, PC and Mac.

PDF

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31

For internet files blank is the typical PPI (pixels per inch)

72

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32

In InDesign blank are what you use to set up elements and margins that repeat

Master pages

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33

Blue, red, and yellow mixed 100% equal?

Black

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34

Who said, "There is no such thing as a mass mind."

Fairfax cone

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35

blank is the principle of design that is about the weight of elements in composition

Balance

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36

Photoshop is a blank that uses pixels instead of mathematical lines

Raster program

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37

All 4 of these are a description of a kind of visual element of graphic design

Icon, index, symbol, meta symbol

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38

2 colors directly across from eachother on the color wheel are ?

complimentary

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39

Own the brand

Customers

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40

Blue, Red, and Yellow are the?

Subtractive Primaries

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41

All 4 of these are something the logo of the company must do visually

Describe, explain, restate or reinforce

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42

blank is the file format that contains all the information necessary to print the file correctly

EPS

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43

Illustrator is a ?

Vector Program

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44

blank is the command to bring an art graphic or photographic file into InDesign

Place

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45

Blank is the company that invented the page description language postscript

Adobe

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46

A consistently applied ugly logo will blank a well designed logo

Outperform

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47

All 4 of these are transformational tools in Illustrator

Scale, reflect, rotate, and shear

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48

A program that uses pixels to describe artwork is a?

Raster Program

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49

Blank is what Gutenberg invented in 1450

Moveable Type

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50

One type of balance is?

asymmetrical

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51

Is the visual component of a communication

Parasignal

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52

All 4 of these are print file formats

EPS, PICT, TIFF, PDF

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53

Two sets of complimentary colors next to each other on the color wheel are?

tetradic

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54

blank is the space between lines of type that is measured baseline to baseline

leading

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55

blank is the acronym for what you see is what you get

WYSIWYG

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56

is the information underlying the message that betrays the sender

infrasignal

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57

apple invented the blank that was one of the 3 parts that made dtp possible

macintosh

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58

all four of these are process colors

cyan, magenta, yellow, and. black

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59

are what big letters are called

uppercase

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60

the logo/logotype is the?

cornerstone of the company's identiy

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61

is the principle of design that deals with the natural order of elements

sequence

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62

when an image changes value from one value to another without hard edges its?

Continous tone

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63

is the term for a color

hue

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64

the consumers blank is the brand of the company

experience

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65

when a color gets lighter or darker its blank is changing

value

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66

Gutenberg printed the blank the first printed book in europe

the 42 lined bible

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67

the file format used for phtograpghs on the internet

jpeg

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68

the intrernational flat ink matching system used in printing is called

pms

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69

because vector files can print to most any kind of printer they are?

Device-independent

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70

is the hard data or primary facts and figures of a communication

alphasignal

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71

the layout of pages in a document so that they print correctly is ?

imposition

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72

all 4 of these are color models

BRY, RGB, PMS, CMYK

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73

invented the cross-platform file format that works on both pc and Mac

adobe

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74

in illustrator blank is used to make both curved and straight lines

pen tool

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75

is the largest of the 3 color gametes

RGB

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76

4 of these are groups the companys logo must appeal to

employees, shareholders, vendors, and customers

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77

is the name of the white arrow in illustrator

direct selection

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78

in illustrator to draw an element from its center hold down ?

option key

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79

ottmar mergenthaler invented the blank a hot metal type machine?

Linotype

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80

how many colors are in a basic color wheel?

12

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81

dates the cave paintings evidence of mans first visual communication

15,000 bce

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82

wrote "hey whipple squeze this"

luke sullivan

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83

the pureness or brightness of a color is its?

saturation

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84

process color or 4-color printeing is also called?

CMYK

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85

You can use pathfinder in illustrator to blank elements

Unite

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86

In InDesign hold shift plus comand keys to blank art and photograghs

Scale

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87

the blank is the underlying grid architecture in publication design

Grid

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88

design is a blank plan to acheieve a specific goal

Premeditated

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89

a scanned file placed in illustrator

template

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