Pharm. Entrep W1 - Philippine Pharmaceutical Industry

Marketing is the ____, including market research and advertising.
-Oxford Dictionary

action or business of promoting and selling products or services

Marketing is the activity, set of institutions, and processes for ________ that have value for customers, clients, partners, and society at large.
AMA (2017)

creating, communicating, delivering, and exchanging offerings

Marketing as "the science and art of exploring, creating, and____ to satisfy the needs of a target market ____.

(Dr Philip Kotler)

delivering value, at a profit

Marketing identifies ____. It defines, measures and quantifies the size of the identified market and the profit potential.

unfulfilled needs and desires

Marketing pinpoints which segments the company is capable of serving best and it designs and promotes the ____."
(Dr Philip Kotler)

appropriate products and services

Marketing, since the emergence of digital media, in particular social media and technology innovations, it has increasingly become more about companies building _______ with the people that they want to buy their products and services.

Julie Barile - Vice President of eCommerce, Fairway Market

deeper, more meaningful and lasting relationships

1st leading cause of death in the Philippine (2018)

Ischemic heart diseases

Risk factors affecting health status (7)

1. Diabetes

2. Stroke

3. Hypertension

4. Smoking

5. Alcohol

6. Obesity

7. Physical Inactivity

Risk factor in males

Smoking

Risk factor in females

Obesity

Risk factor in adults

Physical Inactivity

Framework of Universal Healthcare in the Philippines:
Factors important in achieving universal healthcare

1. Financial risk protection

2. Access to quality health facilities and services

3. Attainment of MDG max

Framework of Universal Healthcare in the Philippines:
Fundamental programs in the government

1. Health financing

2. Service delivery

3. Health regulation

4. Human resources

5. Health information

6. Governance for health

Framework of Universal Healthcare in the Philippines:
Goals

1. Better health outcomes

2. Responsive health system

3. Equitable and sustainable health financing

Philippine Pharmaceutical Industry-National Distribution:
Highest market share? and at what percentage?

Chain pharmacies, 62.70%

Philippine Pharmaceutical Industry-National Distribution:
Market share in order

1. Chain pharmacies

2. Independent pharmacies

3. Private hospitals

4. Government hospitals

5. Clinics and NGOs

6. Government agencies

Top 1 Ethical/Prescription Brands in the Philippines:
Give the brand,name, generic name, and indication

Pfizer, Norvase, Amlodipine, Hypertension

Top 2 Ethical/Prescription Brands in the Philippines:
Give the brand,name, generic name, and indication

Glaxo-SK, Ventolin, Albuterol, Asthma

Top 3 Ethical/Prescription Brands in the Philippines:
Give the brand,name, generic name, and indication

Sanofi-Aventis, Plavix, Clopidogrel bisulfate, Thrombosis

Top 1 OTC Brands in the Philippines

Give the brand,name, and indication

Pediatrica, Ceelin, Vitamin supplement

Top 2 OTC Brands in the Philippines

Give the brand,name, and indication

Westmont, Solmux, Cough

Top 3 OTC Brands in the Philippines

Give the brand,name, and indication

Myra, Neozep, Cold relief

Top 1 Leading Pharmaceutical Company in the Philippines

United Laboratory

Top 2 Leading Pharmaceutical Company in the Philippines

Pfizer Inc

Top 3 Leading Pharmaceutical Company in the Philippines

Glaxosmithkline

Top 1 pharmaceutical companies in 2019 (MULTINATIONAL)

Pfizer

Top 2 pharmaceutical companies in 2019 (MULTINATIONAL)

Roche

Top 3 pharmaceutical companies in 2019 (MULTINATIONAL)

Johnson&Johnson

Manufacturers Mark-up of Pharma Goods:
Manufacturer setting price of Originator brand

65-75% of the Final Selling Price

Manufacturers Mark-up of Pharma Goods:
Manufacturer setting price of Generic brand

33% of Final Selling Price

Manufacturers Mark-up of Pharma Goods:
Duties of Generic brand

3% of Final Selling Price

Manufacturers Mark-up of Pharma Goods:
Retail Markup of Generic brand

56.7% of Final Selling Price

Manufacturers Mark-up of Pharma Goods:
Wholesaler margins of Generic brand

7% of Final Selling Price

Retail Mark-up for Pharma Goods GENERIC:
Chain Pharmacies

3.3-12.8%

Retail Mark-up for Pharma Goods GENERIC:

Independent Pharmacies

5.1-32.1%

Retail Mark-up for Pharma Goods GENERIC:
Botika ng Bayan

25-355% (Reguation: 30%)

Retail Mark-up for Pharma Goods GENERIC:
Public hospitals

10-25%

Retail Mark-up for Pharma Goods ORIGINATOR BRAND:
Independent Drugstores

4.6-8.0%

Retail Mark-up for Pharma Goods ORIGINATOR BRAND:

Chain Pharmacies

2.2-60%

Retail Mark-up for Pharma Goods ORIGINATOR BRAND:

Public Pharmacies

0-30%

Retail Mark-up for Pharma Goods ORIGINATOR BRAND:

Public Hospitals

20%

Retail Mark-up for Pharma Goods ORIGINATOR BRAND:

Private Drugstores

2.8-6.5%