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census
collects data from every individual in the pop.
simple random sample (SRS)
good sample design - chosen in such a way that every possible combo of individuals has an equal chance of selection.
assign distinct number
select unique numbers
individuals w/ labels matching the chosen numbers from the sample
stratified RA
good sample design
classify individuals based on similarities that might affect the response
choose SRS from each group
combine SRS’s to form sample
cluster RA
good sample design
classify the pop. into groups of individuals (often formed by location)
choose an SRS of clusters
every individual from each cluster is added from the sample
convenience sample
poor sample design - choosing individual from a pop. that are easiest to contact
voluntary response sample
poor sample design - people essentially choosing themselves by responding to some general invitation. ex. survey
N
sample size
Bias
difference between facts and results
inference
the purpose of a sample is to give us information about a larger pop.
observational study
observed individuals and measures variables but does not attempt to influence response. cannot calculate causation, no treatments imposed.
confounding
occurs when 2 or more variables are associated in such a way that their effects on a response variable cannot be distinguished from one another.
experiment
deliberately imposes on individuals to measure responses. can prove causation/cause + effect relationships.
treatment
specific condition applied to individuals in the experiment,
factor
explanatory and response variable
explanatory variable
the variable that is manipulated or changed in an experiment to see its effect on the response variable
response variable
how we measured the success of the experiment
four principles of exp. design
comparison - compare 2 or more treatments
random assignment RA - eliminate bias
control - keep other variables that might affect the response equally
replication - use enough subjects so any difference in response can be distinguished from diffs in groups
placebo (effect)
dummy treatment that makes subjects feel as though they are receiving an actual treatment.
completely randomized experiment design
sample → groups → treatments → comparison
experimental logic
the logic behind an experiment depends on our ability to treat all subjects the same except for the treatments they recieve
single blind
when the subjects don’t know which treatment they receive but the expirementors do
double blind
when neither the subject or the ones administering the treatments know which treatment is being administered
blocking
group of experimental units that are known beforehand to be similar in ways that are expected to affect their response to treatments. the assignment of subjects to treatments is carried out separately within each block.
block design
population → block → RA → group → RA → treatment → compare groups → compare blocks
matched pair
type of block design where it compares two treatments with either the subject and themselves or the subject and someone extremely similar.