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colour space
numerical description of colour detectable by the human visual system
colour space example 1
RGB for digital displays, an additive model
colour space example 2
CMY for paints and dyes, subtractive model
luminance/ value
the contrast of a single hue from dark to light
what is colour luminance/ value good for
ordered data
luminance and saturation rule of thumb 1
do not use them for representing more than 5 numeric values
luminance rule of thumb 2
ensure luminance contrast with the background when showing symbols, text or detailed graphics
saturation
the purity/ colourfullness of a hue
what is colour saturation good for?
ordered data
saturation, luminance and hue all suffer from?
low accuracy of perceiving the variable in non-contiguous regions - the background matters!
how does saturation interact with size?
it is more difficult to perceive saturation in small regions - not separable
saturation rule of thumb 2
use more saturated colours when coding small regions like lines or symbols, use less saturated colours when coding large regions like backgrounds
hue
the “true colour”
what is colour hue good for?
categorical data
hue interaction with size
more difficult to distinguish between small marks - the higher the spatial frequency, the less saturated the colour appears
hue rule of thumb 1
do not use more than 7 different hues
hue rule of thumb 2
use conventional hues that people know how to name
transparency
encoding information by decreasing the opacity of a mark
transparency separability
not separable from other colour variables, strong interactions with luminance and saturation
when is transparency typically used?
in conjunction with hue in small steps (typically two)