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Demographics
Statistical characteristics of a population (age, race, gender, income, education, etc.).
Political culture
Shared beliefs, values, and norms about how government should operate.
Political socialization
The process by which people form political beliefs (family, school, media, etc.).
Core values
Fundamental beliefs about politics and government shared by most Americans.
Individualism
Belief that individuals are responsible for their own actions and well-being.
Equality of opportunity
The idea that all people should have the same chance to succeed.
Free enterprise
Economic system with private ownership, competition, and limited government interference.
Rule of law
Principle that no one, including leaders, is above the law.
Globalization
The increasing interconnectedness of the world’s economies, cultures, and politics.
Scientific polling
Using systematic methods to measure public opinion with accuracy.
Public opinion polls
Surveys that measure people’s attitudes and views on issues or candidates.
Opinion polls
General surveys of public opinion on policy or candidates.
Benchmark polls
Initial poll used to gauge support at the start of a campaign.
Tracking polls
Polls repeated over time to measure changes in support.
Entrance polls
Polls conducted as voters enter polling places.
Exit polls
Polls taken after voting to predict results and analyze voter choices.
Push polls
Biased polls that try to shape, not measure, public opinion.
Polling universe
The group of people a poll is meant to represent.
Random sample
A subset of people chosen randomly so each individual has equal chance of being selected.
Representative sample
A group that reflects the demographics of the population being studied.
Mass survey
Large-scale poll of many respondents on a broad range of issues.
Focus group
Small group discussions used to gather in-depth opinions.
Sampling error
Margin of error in poll results due to chance variation in sample.
Reliability of data
How consistent poll results are when repeated.
Veracity of data
How accurate and truthful the poll results are.
Political ideologies
Sets of beliefs about the role of government in society.
Political spectrum
A range of political views from left (liberal) to right (conservative).
Liberal ideology
Belief in more government involvement in the economy and social programs; progressive on social issues.
Conservative ideology
Belief in limited government in the economy; traditional values in social policy.
Moderate
Person whose views fall between liberal and conservative positions.
Political polarization
The growing ideological divide between liberals and conservatives.
Democratic Party
Major U.S. political party, generally associated with liberal policies.
Republican Party
Major U.S. political party, generally associated with conservative policies.
Regulation of the marketplace
Government intervention in the economy to protect consumers, workers, and environment.
Libertarian ideology
Belief in minimal government in both economic and social matters.
Property rights
The right to own, use, and transfer property.
Voluntary trade
Exchange of goods and services without coercion.
Social equality
Equal rights and treatment regardless of social group
Economic equality
Fairness in wealth distribution and economic opportunities
Suffrage
The right to vote
Political efficacy
Belief that one’s political participation matters
15th Amendment
Gave African-American men the right to vote in 1870
17th Amendment
Established direct election of US Senators (1913)
19th Amendment
Granted women the right to vote (1920)
23rd Amendment
Gave residents of Washington, D.C. the right to vote in presidential elections
24th Amendment
Banned poll taxes in federal elections (1964)
26th Amendment
Lowered voting age to 18 (1971)
Rational-choice voting
Voting based on what benefits the voter the most
Retrospective voting
Voting based on past performance of a candidate or party
Prospective voting
Voting based on promises or future plans of a candidate
Party-line voting
Voting consistently for one party’s candidates.
Voter turnout
Percentage of eligible voters who actually vote
Divided government
When different political parties control the presidency and Congress
Structural/institutional barriers
Rules or practices that restrict voting (e.g., voter ID laws, registration hurdles)
Grandfather clauses
Allowed people to vote only if their ancestors could, disenfranchising African-Americans.
Literacy tests
Tests used to suppress African-American voters
Poll tax
Fee required to vote, used to restrict poor and minority voters
White primary
Primary elections in which only white voters could vote
Midterm elections
Elections held halfway through a president’s term (Congressional races)
Open primary
Primary where any registered voter can vote regardless of party
Closed primary
Primary where only registered party members can vote
Blanket primary
Primary where voters can choose candidates from any party on the same ballot
Caucus
Party meeting where members select candidates and delegates
Delegate
Person chosen to represent voters at a party convention
Superdelegate
Party leader or elected official with automatic delegate status
Coattail effect
When a popular candidate helps other party members get elected
Advantages of the Incumbent
Benefits of being in office, like name recognition, funding, and experience
Gerrymandering
Redistricting as a means of favoring one party or group
Baker v Carr (1962)
Established “one person, one vote”; courts can review redistricting.
Shaw v Reno
Race cannot be the only factor in drawing districts.
Realignment
Shift in party loyalty among voters that changes the political landscape
Dealignment
When voters move away from both major parties and identify as Independents
“Spoiler” role
When a third-party candidate takes away votes from a major party, affecting outcome
Faithless elector
An elector who does not vote for the candidate they pledged to support
Proportional voting
Delegates or seats awarded in proportion to votes received
Single-Member District
Each district elects one representative
Winner-takes-all
System where the candidate with most votes wins everything
Plurality
Candidate wins with the most votes, even if less than 50%
Supermajority
A higher threshold than a simple majority (e.x. 2/3)
Convention
Meeting of party members to nominate candidates and set platforms
Balanced ticket
Choosing a running mate to appeal to different voters
Keynesian economic policies
Government spending and tax policies to manage demand and reduce unemployment
Supply-side economics
Tax cuts and deregulation to encourage business investment and growth
Monetary policy
Government regulation of the money supply and interest rates (controlled by Fed)
Fiscal policy
Government taxing and spending decisions to influence economy
Federal Reserve Board
Independent agency that manages U.S. monetary policy