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euphemism
words used to convey positive or neutral attitudes or emotions in place of more negative ones
dysphemism
a word with strongly negative connotations or emotional overtones used to impute or emphasize or exaggerate negative aspects of what is being described
words used to convey negative attitudes or emotions in place of neutral or positive one
rhetorical/persuasive definition
a statement that takes the form of a definition that is used to induce an attitude towards what is being described
rhetorical/persuasive explanation
not really an explanation, just a statement worded to look like one
stereotype
hasty or unwarranted inference about a whole group of individuals based on (real or imagined) facts about particular members of the group
fallacious generalizations designed to get people to take an attitude (usually negative, but sometimes positive) towards members of the group
innuendo
uses words with neutral or positive associations to suggest or insinuate something negative or deprecatory (expressing disapproval or criticism)
used to convey a message without being explicitly committed to it, or may be carried by what you don’t say
loaded question
a particularly sleazy form of innuendo - an unwarranted assumption is insinuated into the form of the question
weasler
an unemphasized qualifying word or phrase that enables the speaker to make what seems to be a strong or striking claim while actually making only a weaker or more trivial claim
typical weasel words include: can, may, up to, possibly, surveyed, polled, etc.
downplayers
opposite tendency of a weasler - designed to deflate the significance of what is being reported
common downplaying words: merely, just, only, so-called
ridicule
the use of derision, sarcasm, or laughter, or mockery to disparage a person or idea
comes in a lot of forms, from simply laughing out loud to sarcastically phrased comments or exaggerated facial expressions
hyperbole
an exaggeration or overstatement
understatement
opposite of hyperbole, just as effective in getting across the would-be exaggerator’s point
proof surrogate
a device that indicates, or least suggests, that there is proof or evidence or authority for a claim, without actually presenting any support for it
rhetorical/persuasive analogy
a misleading comparison, one in which the two things being compared are really not all that analogous
rhetorical/persuasive comparisons
often not even meant to point out important points of analogy between the compared items - simply used to transfer the connotations associated with something to the person or thing under discussion