the persistence of learning over time through the encoding, storage, and retrieval of information
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recall
a measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test
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recognition
a measure of memory in which the person identifies items previously learned, as on a multiple-choice test
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relearning
a measure of memory that assesses the amount of time saved when learning material again
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encoding
the process of getting information into the memory system - for example, by extracting meaning
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storage
the process of retaining encoded information over time
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retrieval
the process of getting information out of memory storage
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parallel processing
sorting through many aspects of a problem simultaneously
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sensory memory
the immediate, very brief recording of sensory information in the memory system
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short-term memory
activated cache that holds a few items briefly, such as digits of a phone number while calling, before the information is stored or forgotten
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long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences
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working memory
a newer understanding of short-term memory that adds conscious, active processing of incoming auditory and visual information, and of information retrieved from long-term memory
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explicit memories
retention of facts and experiences that one can consciously know and “declare” (also called declarative memory)
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effortful processing
encoding that requires attention and conscious work
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automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings
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implicit memories
retention of learned skills or classically conditioned associations independent of conscious recollection (also called nondeclarative memory)
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iconic memory
a momentary sensory memory of visual stimuli; a picture-image memory lasting no more than a few tenths of a second
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echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
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chunking
organizing items into familiar, manageable units; often occurs automatically
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mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices
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spacing effect
the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
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testing effect
enhanced memory after retrieving, rather than simply rereading, information. Also sometimes referred to as a retrieval practice effect or test-enhanced learning
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shallow processing
encoding on a basic level, based on the structure or appearance of words
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deep processing
encoding semantically, based on the meaning of the words; tends to yield the best retention
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semantic memory
explicit memory of facts and general knowledge
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episodic memory
explicit memory of personally experienced events
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hippocampus
a neural center located in the limbic system; helps process for storage explicit memories of facts and events
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memory consolidation
the neural storage of a long-term memory
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flashbulb memories
a clear, sustained memory of an emotionally significant moment or event
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long-term potentiation (LTP)
an increase in a cell’s firing potential after brief, rapid stimulation; a neural basis for learning and memory
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priming
the activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response
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encoding specificity principle
the idea that cues and contexts specific to a particular memory will be most effective in helping us recall it
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mood congruent memory
the tendency to recall experiences that are consistent with one’s current good or bad mood
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serial position effect
our tendency to recall best the last and first items in a list
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anterograde amnesia
an inability to form new memories
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retrograde amnesia
an inability to retrieve information from one’s past
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proactive interference
the forward-acting disruptive effect of older learning on the recall of new information
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retroactive interference
the backward-acting disruptive effect of newer learning on the recall of old information
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reconsolidation
a process in which previously stored memories, when retrieved, are potentially altered before being stored again
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misinformation effect
occurs when misleading information has distorted one’s memory of an event
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source amnesia (source misattribution)
faulty memory for how, when, or where information was learned or imagined
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deja vu
the eerie sense that “I’ve experienced this before.” Cues from the current situation may unconsciously trigger retrieval of n earlier experience
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cognition
all the mental activities associated with thinking, knowing, remembering, and communicating
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concepts
a mental grouping of similar objects, events, ideas, or people
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prototype
a mental image or best example of a category; provides a quick and easy method for sorting items into categories
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creativity
the ability to produce new and valuable ideas
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convergent thinking
narrowing the available problem solutions to determine the single best solution
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divergent thinking
expanding the number of possible problem solutions; associated with creative thinking
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algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem
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heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently
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insight
a sudden realization of a problem’s solution; contrasts with strategy-based solutions
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confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
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fixation
in cognition, the inability to see a problem from a new perspective; an obstacle to problem-solving
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mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
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intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning
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representative heuristic
estimating the likelihood of events in terms of how well they seem to match particular prototypes
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availability heuristic
estimating the likelihood of events based on their accessibility in memory; if instances come readily to mind, we presume such events are common
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overconfidence
the tendency to be more confident than correct; to overestimate the accuracy of our beliefs and judgments
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belief perseverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited
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framing
the way an issue is posed; how an issue is worded can significantly affect decisions and judments
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phoneme
in a language, the smallest distinctive sound unit
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morpheme
in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix)
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grammar
in a language, a system of rules that enables us to communicate with and understand others
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semantics
a language’s set of rules for deriving meaning from sounds
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syntax
set of rules for combining words into sensible sentences
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telegraphic speech
early speech stage in which a child speaks like a telegram (“go car”) using mostly nouns and verbs
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aphasia
impairment of language, usually caused by left hemisphere damage either to Broca’s area or to Wernicke’s area
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linguistic determinism
language controls the way we think and interpret the world around us
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linguistic influence
the idea that language affects thought
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general intelligence
According to Charles Spearman, underlies all mental abilities and is therefore measured by every task on an intelligence test
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factor analysis
a statistical procedure that identifies clusters of related items on a test; used to identify different dimensions of performance that underlie a person’s total score
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savant syndrome
a condition in which a person otherwise limited in cognitive ability has an exceptional specific skill, such as in computation or drawing
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emotional intelligence
the ability to perceive, understand, manage, and use emotions
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intelligence test
a method for assessing an individual’s mental aptitudes and comparing them with those of others, using numerical scores
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achievement test
a test designed to assess what a person has learned
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aptitude test
a test designed to predict a person’s future performance
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mental age
a measure of intelligence test performance devised by Binet; the level of performance typically associated with children of a certain chronological age
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standardization
defining uniform testing procedures and meaningful scores by comparison with the performance of a pretested group
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reliability
the extent to which a test yields consistent results, as assessed by the consistency of scores on two halves of the test, on alternative forms of the test, or on retesting
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validity
the extent to which a test or experiment measures or predicts what it is supposed to
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content validity
the extent to which a test samples the behavior that is of interest
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predictive validity
the success with which a test predicts the behavior it is designed to predict; it is assessed by computing the correlation between test scores and the criterion behavior
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crystallized intelligence
our accumulated knowledge and verbal skills; tends to increase with age
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fluid intelligence
our ability to reason speedily and abstractly; tends to decrease with age, especially during late adulthood
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heritability
the proportion of variation among individuals in a group that we can attribute to genes