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Define demand.
Quantity consumers are willing and able to buy at a given price in a given time period.
State the law of demand.
As price ↑, quantity demanded ↓, ceteris paribus.
What does ceteris paribus mean?
All other things being equal.
What causes a movement along a demand curve?
A change in the good's own price.
What causes a shift in demand?
A change in a non-price determinant.
Main non-price determinants of demand?
Income, tastes/preferences, prices of substitutes/complements, expectations, population and advertising.
Price of a substitute rises — what happens?
Substitute becomes relatively expensive → consumers switch towards the other good → its demand shifts right.
Price of a complement rises — what happens?
Complement becomes more expensive → joint consumption becomes more expensive → demand for the related good ↓ → demand shifts left.
PED formula?
% change in QD ÷ % change in price
What does |PED| > 1 mean?
Demand is price elastic.
What does |PED| < 1 mean?
Demand is price inelastic.
Main determinants of PED?
Number/closeness of substitutes; proportion of income spent; necessity vs luxury; addictiveness; time period.
Why do more substitutes make demand more elastic?
Price ↑ → consumers can easily switch to alternatives → proportionately larger fall in QD → PED more elastic.
Why are necessities generally price inelastic?
Consumers still need them when price rises → QD changes relatively little
Why can demand become more elastic over time?
Consumers have more time to find substitutes/change behaviour.
YED formula?
% change in QD ÷ % change in income
Positive YED means?
Normal good.
Negative YED means?
Inferior good.
XED formula?
% change in QD of A ÷ % change in price of B
Positive XED means?
Goods are substitutes.
Negative XED means?
Goods are complements.