LESSON 12: AWP and WAC Pricing Benchmarks

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Last updated 12:55 AM on 4/10/26
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12 Terms

1
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What does AWP stand for?

AWP stands for Average Wholesale Price.

2
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What does WAC stand for?

WAC stands for Wholesale Acquisition Cost; WAC is linked to AWP.

3
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What is the MSRP for pharmaceuticals?

MSRP is the same as AWP for pharmaceuticals; MSRP is an unreliable price that is artificially inflated.

4
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What is list price?

List price is the price at which the good is advertised; list price IS SIMILAR to "sticker price" used in the automobile industry; it makes it look like you're getting a discount.

5
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Who sets the list price for drugs?

The industry for AWP regarding drugs is set by two parties: the manufacturer and the wholesaler.

6
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What is the difference between list price and invoice price?

Invoice price is what the dealer paid for the automobile; when they sell it they use "sticker price" (list price); usually the AWP is negotiated (discount) when you are paying for the ingredient.

7
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When do you pay sticker price for a car?

You only pay sticker price when there is a shortage.

8
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What is the Redbook?

Redbook is a publication that makes a list of AWP for everything sorted in the market and different things that are FDA approved; this includes different formulations and different sizes in number of pills; each product has its own NDC (national drug code); every FDA-approved product in the Redbook has a published AWP.

9
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What benchmark is used when manufacturers sell to wholesalers?

When manufacturers sell products directly to wholesalers they use a benchmark called WAC (Wholesale Acquisition Cost).

10
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What benchmark is used when wholesalers sell to pharmacies?

When wholesalers are selling to pharmacies they use the AWP benchmark.

11
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What is AWP compared to the final price?

AWP is the highest price you will pay; it is an artificially inflated price according to some industries.

12
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What is an NDC?

NDC stands for National Drug Code; every FDA-approved product has its own unique NDC; different formulations and different pill counts have different NDC codes.