woman's relam- industry

what company created

• ipc

• large mainstream publisher

• cnglomerate

• powerful

• verticlly integrated- own printing press, Odhams, large capacity to print more- print another womans relam

cultuaal context of magazines

• post war period

• ecenomic boom- more disposable income

• magazine more popular- getting advice

• IPC took advanatge to this by making a range of similar weekly women’s magazines that were successful

why did thy make woman realm when they already had teh success of woman magazine

• creats magazine- woman

  • popular- selling 3 million copies a week

• profit and power- Curran and Seaton

  • copy successful formual- more profit

why did the pritn circulation decrease

• 80s and 90s women had more power

• no longer getting married or hai=ving children young

• started to decline due to women finding in old fashioned

how did ipc try to boost sales

• redesign womens relam in 1989- more glam, atrepy to boost. sales

• has to do another in 1991 to save mag

• became least popular- in 2001, they merged it with woman’s weekly

how did womans realm cross promate other magazines

• in the last issue of the womans relam they put coupons in for reader to use for either womens weekly or your life (aimed at youthful audience)

who was ipc sold to

• Reed purchased IPC in 1970

  • sold the company in 1998, renamed it IPC Media

    • sold in 2001 to Time Inc- renamed as Time Inc UK

      • Meredith Corporation bought it in 2004

        • less than a month sold to, epiris, renamed it as TI media

          • 2020- sold to Future plc

• successful company becomes desirable and is brought until it becomes less profitable and is sold