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why prototype?
shows the journey between pages
reveal what the wireframes hide
cheap to fix
match how users actually experience the site
common mistake with redesigning
opening figma and adjusting spacing, pick colors, align to pixel grids
(digitize should take 3-5 mins, if longer that's redesign)
design mode vs prototype mode
design: select shapes, editing text, adjusting layouts
prototype: adding clickability, connection handles, and arrows
when user clicks connection for transition, three options exist
instant
dissolve
slide
instant
no animation, just jumps to the next page, default and recommended choice for testing (use this one)
dissolve
a soft fade between pages
slide
the next page slides in from a direction
3 roles for internal testing protocol
navigator (click through prototype and narrates thoughts aloud)
observer (watches silently and takes notes)
roles switch (5 mins per prototype, then trade
reframe
if navigator gets stuck, that is success because stuck in a prototype costs nothing, which is different from live site
usability testing
observing real users as they attempt tasks on your design
- emphasis on what they DO
analytics tools tell you...
WHERE users struggle, tell you that 40% visitors leave after page, but not WHY
what is one of the most important findings in usability research
5 usability tests reveal 80% or more of major usability issues
think-aloud protocol
user narrates
facilitator observes
probing questions
user narrates
As the participant interacts with your design, they say out loud what they see, what they expect, and what confuses them. This is not natural behavior. You set it up explicitly
the facilitator observes
You watch the narration stream without interrupting, helping, or reacting to their choices. Your job is to see the gap between what you intended when you designed the page and what the user actually experiences. That gap is the finding
probing questions
When the user pauses or does something unexpected, you prompt with open questions. Every probe is a question, not a suggestion
silence is data
user stops talking and stares at the screen, that silence means they are confused or lost
3 criteria for good test tasks
realistic scenario
no navigational hints
clear success criteria
realistic scenario
Frame the task as a situation the user would actually encounter. Not "find the events page" but "you heard about an event from a friend and want to learn more."
no navigational hints
Never mention button names, page labels, or where to click. If your task says "click the Events button," you have told the user exactly where to go. You learn nothing about whether your navigation is discoverable
clear success criteria
You need to know when the user has completed the task or given up. "Explore the site" has no success criteria. "Find the time and location of a specific event" has a clear endpoint
four rules for facilitator discipline
stay neutral
probe, don't lead
don't help
don't defend