Powerpoint reviewer Techno

Anyone who benefits from a product or service

A customer is best defined as:

It ensures products meet customer needs

Why is understanding the customer important?

People who directly use the product

Who are end-users?

Companies using products for operations or resale

Business customers are:

People who affect purchasing decisions

Influencers are:

Guide innovation

Customer needs are important because they:

Fundamental product requirements

Basic needs refer to:

Needs that solve problems or improve experience

Functional needs are:

Feelings and aspirations

Emotional needs are driven by:

Needs customers are unaware of

Latent needs are:

Customer problems and experiences

Customer-centric innovation focuses on:

Understanding customers

Market research helps in:

Improve products

Customer feedback is used to:

Creating a sample for testing

Prototyping means:

Validate ideas

Testing a product before scaling is important to:

Dividing the market into groups

Market segmentation is:

Understand specific customer groups

The purpose of segmentation is to:

Selecting specific market segments

Targeting means:

Tailor strategies and messaging

Targeting helps businesses to:

A statement of product benefits

A value proposition is:

Explain why customers should choose the product

The purpose of a value proposition is to:

Long and complex

A strong value proposition should be:

Fail to meet needs

A product without customer understanding will likely:

Weak customer connection

Ignoring emotional needs may result in:

Personalizing communication

Segmentation improves marketing by:

Fast app performance

Which is an example of a functional need?

Feeling of trust

Which is an example of an emotional need?

Needs evolve over time

Feedback is continuous because:

Customer needs

Innovation should be based on:

Hidden needs discovered through innovation

Which best describes latent needs?