chapter 13 - 15 (4/12/2022) (7:00 pm)

Globalization is __________.

the process of interaction and integration among the people of different cultures

Cross-cultural analysis is __________.

the process of understanding the extent to which consumers in multiple markets think and act differently

Acculturation is __________.

the process of driving cultural change, often the result of trying to convince consumers to adopt new products and services within an new environment

True

True or False: Consumers sometimes mistrust or resent international brands, seeing them as hurtful to the local culture.

Culture

__________ is a group identity shaped by shared knowledge, belief, law, morals, customs and many other factors, an all-encompassing, comprehensive concept that pervades all aspects of consumer behavior.

False

True or False: Culture impacts biological needs (e.g., the need to eat, the need for shelter, etc.).

all of these are presented in the chapter as options for marketers

Which of the following is presented in the chapter as an option for marketers to choose from based on their decisions to customize products and/or communications strategies for international markets?

True

True or False: In consumer behavior terms, cross-cultural analysis means understanding the extent to which consumers in multiple markets think and act differently.

False

True or False: In markets where interdependence is more important than independence, marketers may choose to focus their communications on messages that portray individual achievement.

True

True or False: Cultures provide boundaries that tend to impact consumer behavior.

True

True or False: Google Shopping is a service that allows users to search for products online and compare prices among various vendors.

Remarketing

As a result of __________, companies could demonstrate they truly understood consumer needs because advertisers could serve up ads based on consumers' browsing patterns, making ads truly relevant to consumers.

False

True or False: Since the 1960s, no marketplace trends have had as significant an impact on the variables of the 4 P's marketing mix as globalization.

True

True or False: Almost every industry is shifting from physical product development to technology product development.

place

Edmund Jerome McCarthy's definition of __________ was traditionally referred to as a product's distribution strategy.

place

That consumers can purchase from a fragmented distribution landscape involving sites the marketer has no control over is a condition of this element of the 4 P's marketing mix.

people

As business students, it's important to add a fifth "P" to McCarthy's marketing mix: "__________."

matching prices for items customers find online

According to the chapter, this is a strategy that can be quite effective for lower involvement products where service and other aspects of the marketing mix have less importance.

False

True or False: In addition to investing in huge call centers, smart marketers are using AI-driven chatbots to meet consumer needs while reaping significant cost savings.

True

True or False: As consumer preferences shift, the demand for marketers focused on product innovation has shifted to demand for technology product managers.

protecting consumers and protecting businesses

According to the chapter, marketers are impacted by regulators who are pursuing two simultaneous missions: __________.

True

True or False: The Facebook-Cambridge Analytica data scandal involved heated discussion on the ethical standards for social media companies and a call for regulation to protect consumers.

price matching

Which of the following is not listed in the chapter as a critical issue regulators focus on?

Federal Trade Commission (FTC)

This organization has legal authority to create and enforce legislation to prohibit unfair or deceptive practices.

82 percent

In a report completed by VPNGeeks, ________ of survey respondents mentioned they worry about online security.

True

True or False: In February of 2018, the U.S. Consumer Product Safety Commission (CPSC), the Department of Health of Canada (Health Canada) and the Consumer Protection Federal Agency of the United Mexican States (PROFECO) signed an agreement to formalize a relationship to cooperate and share product safety best practices and improvement opportunities.

False

True or False: Consider marketers creating claims about a new car — marketers will often focus on creating messaging that shares that the car is aligned with CPSC standards in order to demonstrate that the car is environmentally friendly.

information processing

Much of the legislation that regulators focus on when considering how businesses market to children was developed based on theories of children's consumer behavior, particularly in the space of __________.

False

True or False: FTC Endorsement Guides state that marketers need to ensure their paid influencers are truly users of the products but that marketers do not have to prove that their paid influencers have a positive perception of endorsed products.

False

True or False: NCSA is sweeping legislation enacted by the European Union with the goal of protecting EU citizens from privacy and data breaches in our increasingly connected digital world.