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These flashcards cover formulas and key conceptual terms for AP Microeconomics Units 2 through 5, including supply and demand elasticity, production markets, costs, resource markets, and government externalities.
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Total Revenue
price×quantity
Coefficient of price elasticity of demand
%Δprice%Δquantity demanded
Elastic demand
\text{Coefficient} > 1; Price and Total Revenue move in opposite directions.
Inelastic demand
\text{Coefficient} < 1; Price and Total Revenue move in the same direction.
Unit elastic demand
Coefficient=1
Perfectly elastic demand
Coefficient=∞
Perfectly inelastic demand
Coefficient=0
Cross elasticity of demand
%Δprice of 2nd item%Δquantity of 1st item
Substitute goods
Items for which the cross elasticity coefficient is positive.
Complementary goods
Items for which the cross elasticity coefficient is negative.
Income elasticity of demand
%Δincome%Δquantity
Normal good
A good with a positive income elasticity coefficient.
Inferior good
A good with a negative income elasticity coefficient.
Supply elasticity
%Δprice%Δquantity supplied
Tax Revenue
(Price w/tax–price seller receives)×Quantity
Average Revenue
Q outputTR
Marginal Revenue (MR)
ΔQ outputΔTR
Price Taker (Individual Seller)
In perfect competition, the individual seller's price equals the market price (MR=price (demand)).
Price Maker (Individual Seller)
In imperfect competition, the individual seller is the market (MR < \text{price (Demand)}).
Total Cost (TC)
Total fixed cost+Total average cost or unit cost×quantity output
Average Fixed Cost (AFC)
Q outputTFC
Average Variable Cost (AVC)
Q outputTVC
Average Total Cost (ATC)
Q outputTC or AFC+AVC
Marginal Cost (MC)
ΔQ outputΔTC
Average Product
Q inputTotal product
Marginal Product (MP)
ΔQ inputΔTP
Utility Maximization Rule
Unit cost of AMarginal Utility of Good A=Unit cost of BMarginal Utility of Good B
Profit Maximization Rule (All Markets)
MR=MC (Marginal Revenue equals Marginal Cost)
Marginal Revenue Product (MRP)
ΔQ of resourceΔTR
Marginal Resource Cost (MRC)
ΔQ of resourceΔT resource C (aka Marginal Factor Cost)
Monopsony
A wage maker situation where wage is determined by MRP=MRC at the labor supply curve, and MRC lies above the S curve.
Negative Production Externality
Overallocation where Social cost > private cost; example: pollution; fix: taxes, regulations.
Positive Production Externality
Underallocation where Social cost < private cost; example: technology; fix: subsidies, regulations.
Negative Consumption Externality
Overallocation where Social benefit < private benefit; examples: cigarettes, alcohol; fix: taxes, regulations.
Positive Consumption Externality
Underallocation where Social benefit > private benefit; examples: education, vaccines; fix: taxes, subsidies or regulations.
Least Cost Rule
Unit price of laborMarginal product of labor=Unit price of capitalMarginal product of capital
Profit Maximization Rule (Multiple Resources)
Unit price of laborMarginal product of labor=Unit price of capitalMarginal product of capital=1
Market Equilibrium
MPC=MPB (Marginal Private Cost equals Marginal Private Benefit)
Costs
Use marginal cost to determine the quantity to produce. Use ATC to calculate profit
Perfect competition
In the product market, MR is horizontal because firms are price takers
Shut down rule
Firms should shut down if the price falls below the AVC
Monopolies
Price is higher and the output is lower than the competitive markets causing dead weight loss
Factor Markets
In competitive markets, marginal factor cost is horizontal because firms are wage takers
Government Regulation
Lump sum tax does not change the quantity because it only affects the fixed cost
Negative externalities
Too much output is made because the MSC is greater than the MPC
Positive externalities
Too little output is made because the MSB is greater than MPB