communication and media
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108 Terms
acheter
to buy
analyser
to analyze
attrir
to attract
attirer l’attention
to draw attention to
battre
to beat
bombarder
to bombard
choquer
to shock
cibler
to target
conquérir
to conquer
consommer
to consume
convaincre
to convince
déclencher
to trigger
exploiter
to exploit
faire de la pub
to advertise
faire rĂ©fĂ©rence Ă
to reference to
fidéliser
to gain the loyalty of
influncer
to influence
jouer sur
to play on
lancer
to launch
manipuler
to manipulate
mettre en valeur
to hilight
persuader
to persuade
profiter de
to take advantage of
promouvoir
to promote
provoquer
to provoke
publier
to publish
révéler
to reveal
séduire
to appeal to
soutenir
to support
susciter l’intérêt
to arouse interest
tenir compte de
to take into account
tenter
to tempt, try
tourner un film
to shoot a film
vanter
to praise
vendre
to sell
l’affichage
posting, display
l’affiche
poster
l’annonce
ad
l’annonceur
advertiser
l’approche
approach
l’atout
asset
la bannière
banner
le bon sens
common sense
la campagne
campaign
la cible
target
le client
customer
la clintèle
customers
le comportement
behavior
le concept
concept
la concurrence
competition
le coupon
voucher
le dépliant
leaflet
l’échantillon (m)
sample
l’exagération
exaggeration
l’incitation
encouragement
le lavage de cerveau
brainwashing
le logo
logo
le marché
market
la marque
brand
le mensonge
lie
le message
message
l’offre spéciale
special offer
le panneau publicitaire
billboard
le parrainage
sponsorship
les petites annonces
small ads
le produit
product
la pub
advertisement, advertising
la publicité
advertisement, advertising
la publicité télévisuelle
TV advertising
la réclame
advertisment
le revenu
income
le slogan
slogan
la société de consommation
consumer society
le spot publicitaire
commercial
la stratégie
strategy
la vérite
truth
la vente
sale
accrocheur
catchy
alléchant
tempting, attractive
attrayant
appealing
banal
trivial (little value or of importance)
captivant
captivating
célèbre
famous
créatif
creative
drĂ´le
funny
efficace
efficient
Ă©nervant
irritating
fascinant
fascinating
génial
amazing
gratuit
free
inacceptable
unacceptable
informatif
informative
insidieux
insidious (proceeding gradual with harmful effects)
manipulateur
manipulative
marquant
striking
matérialiste
materialistic
mensonger
misleading
original
original
partial
prejudiced
passionnant
exciting