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Population
The entire set of items in the group being studied
Census
Measuring every member of a population
Accurate
Some testing destroys the item eg. Battery
Sampling frame
List of all sampling units
Simple Random Sampling
Equal chance of being selected, give every item in the sampling frame a number then use a random number generator to select an item
Bias free
Needs a sampling frame
Systematic sampling
Take every kth unit, pick random number between 1 and k for start point
Eg. if k is 10, pick a random number between 1 and 10 eg 3, then use 3rd, 13th..
quick to use
Needs a sampling frame
Stratified sampling
Proportionally represents strata(groups) in the sample to reflect the population, use either random sampling or systematic sampling to fill the groups
Reflects the population
Need clear strata for the population → needs a sampling frame
Opportunity sampling
Sample based on who/what is available
easy + cheap
Not random → potential bias
Unlikely to be representative of the population
Quota sampling
Starts with quotas to be filled, but not necessarily representative of the population. Groups are filled using opportunity sampling
eg. if a uni has about 60% female and 40% male you set quotas of 60 women and 40 men and then use opportunity sampling to fill those quotas
No sampling frame needed
Not random → potential bias
May not be representative of the population
When can you use Binomial distribution
Only 2 outcomes
Probability is fixed
Fixed number of trials
Probability has to be independant