Print Media Test 2

7 Considerations of Production Planning

Purpose, Audience, Use, Other Processes, Scheduling, Quantities, Quality

Basic Printing Quality

Standard materials and little quality control, primarily copy shops and quick printers

Commercial Printing Quality

Standard materials, trained quality control | Color work | Sometimes have higher end digital presses. General commercial printing | Offset sheet and web | CMYK and spot capability

Premium Printing Quality

High quality materials | Refined quality control | Color matching is very close | Few flaws | 4CP + capability

Showcase Printing Quality

Best machinces and materials available | Exact reproduction of artwork | Mostly used for expensive things, museums, prints, and books

When creating a schedule you should always think what

Backwards

What is Specing

Submitting a specified proposal for printing work that a printer uses to price services on | do this with 2-5 different printers

What’s on a Spec Sheet

Description of job, frequency of printing, materials to be furnished, Quantity, Trim size, Page count, Plate Changes, Paper stock, Inserts, Binging, Delivery/shipping, Storage, Special effects

What is turnaround

How long it takes a project from start to delivery date

What does “Q” stand for

Quantity of Prints

What does “M” stand for

A quantity of prints in the 1,000

What does “MM” stand for

A quantity of prints in the 1,000,000

What is Price Break

When the printing cost per unit decrease based on an increase of quantity | the cost per unit drop significantly

What is Over/Under

The tolerance for print runs under 10,000 | You could either get 10% over the quantity you asked for or you could get 10% under the quantity you wanted | because of prints made when setting up and stopping the printer

What is the Cost Per Unit (CPU)

The cost per print

What are 3 things that designers need to take into consideration when designing for print for a client or target audience

Audience, Quality, and Use

What is Trapping

When there is color set to slightly overlap each other so white gaps don’t appear

What is Surprinting

Where colors don’t trap but overlap

What is Choke

Traps a surrounding light back-ground to a dark foreground object by expanding the edge of the lighter object so the two colors overlap

What is Spread

Traps a light foreground object to a surrounding dark background by expanding the edge in the inner object so the two colors overlap

How to Flight check (handing over files to printer)

Make sure that everything is in a folder on a disk and make sure at all file info is there and right | Print comp from disk | Print list of files on disk | Make sure the proofs clearly show (in red) any FPO or specific instructions | Send paper swatches and ink chips | Double check color mode, resolution & file type | Fill out prepress form with all this info

What are the type pitfalls

Use fonts with a large family of options | Use actual font for variations of italic, cap, bold, not the styles in the type menu or measurements | Make sure that the printer has the font | Make sure the vendor has font in same foundry | Don’t trust smart quotes | If you dont have a postscript version of a font or want to avoid font problems covert to outlines | Ink spreads/gains when printing. Make sure the font wont fillin when knocked out | As a last resort a printer may be able to swell type when exposing the plate for printing

What is a Soft Proof

Digital files like PDF and viewed on screen | I used for checking layout, content accuracy, text, and fonts | They are not accurate for color

What is a Hard Proof

Physical, printed samples of the final project | They provide a tangible, more realistic view of colors, paper texture, ink, and finish

What is a contract Proof

A high-quality printed proof calibrated to simulate final press color

What is a Press Proof

A proof created during the actual print run on the press

Set Off (Offsetting)

INk doesnt dry properly and transfers from top of sheet to the back of another

Hickies

Dust, dirt on blanket prevents ink from printing creating halos

Show Through

Printing from one side interfers with the other due to low transparency

Poor Trapping

Incorrect trap, to large/too small, wrong type makes boundary area/overlap very noticeable

Poor Registration

White pages between colors, or blurriness due to screens misregistered

What needs to be handed over to a commercial printer

Mark-ups and color seperations | Color folding comp | Disk with In-design files, with images and fonts | Print window of disk contents Applications folder → Utilities → Grab

What’s on a Disk Prep Checklist

Name all files, folders, and documents clearly | Only include files/documents that are needed to open the file | Always print a window of what is included on your disk | All images must be placed in the file at 100% of actual size to be used | Always include all images, fonts, etc on the disk | Include a detailed markup with your disk | A folding color comp should always accompany a print job | Mark-ups and seperations

What are the steps necessary to create a special effect spot color in Indesign to properly set a file up for commercial printing

Make a new swatch color that stands out on design and make sure to change it into a spot color | put the special effect spot color on a new layer and make sure to uncheck the print box on new layer so that the color does not print when the file is