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Graphology
visual features such as font, layout and images
Deixis
words where meaning relies on context, e.g. here, there, now
Discourse Markers
words/phrases that organise speech/writing, e.g. well, so, however
Semantic Fields
groups of words linked by a shared topic or meaning, e.g. red, yellow, blue ) colours
Adjacency Pairs
two linked spoken utterances where the first expects a certain response, e.g. question/answer
Mitigated Imperatives
softened commands that sound less direct and more polite
Plosives & Frictaves
Plosives- P, B, T) sharp
Frictaves- F, S, V) softer
Modality
language reflecting certainty, possibility, obligation or permission, e.g. she should be here soon
Pragmatics
the implied meanings of language based on context and social understanding
Sociolect
language associated with a particular social group
Register
level of formality in language
Colloquial language
informal, everyday language used in conversation
Occupational Jargon
specialist language used by a particular profession
Dysphemism
deliberately harsh language intended to offend
Euphemism
milder, less direct expressions
Endorphic references
referring to something elsewhere within the text
Anorphic reference
referring back to something previously mentioned
Catorphic reference
referring forward to something mentioned later
Exorphic reference
referring to something outside of the text the audience understand through context
Exclamitive
sentences expressing strong emotion
Elision
omission of sounds/letters in speech or writing
Hedging
cautious ambiguous language used to appear less certain or forceful