quiz 3 ferdah
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6 Terms
Business-level strategies 1
Low-Cost to a broad market
Business-level strategies 2
Low-Cost to a target/narrow market
Business-level strategies 3
Differentiator to a broad market
Business-level strategies 4
Differentiator to a target/narrow market
Business-level strategies 5
Integrated low-cost/differentiation or Blue Ocean
Question 2. Describe equifinality in your own words.
Equifinality means that no single business-level strategy is automatically better than another. A company’s success depends on how well it uses its internal strengths and matches them with external opportunities. In other words, it’s not the strategy itself that leads to success, but how effectively the firm executes it and fits it to its target market.