Unit 1 Section B: Reading Multi-Modal Texts - Colour Influences

This set of vocabulary flashcards covers the presentational devices used in multi-modal texts, specifically the psychological and cultural influences associated with different colours as described in Unit 1 Section B.

Presentational Devices

Elements used in media texts to influence the reader, specifically identifying the layout, colour, and images used in logos or posters.

Grey (Colour Influences)

Evokes feelings or concepts of gloomy, depressing, bland, stability, wisdom, old age, boredom, decay, dullness, dust, pollution, urban sprawl, balance, neutrality, and mourning.

White (Colour Influences)

Represents purity, neutrality, cleanliness, truth, snow, winter, coldness, peace, innocence, simplicity, surrender, cowardice, fearfulness, unimaginative, bland, empty, and unfriendly.

Black (Colour Influences)

Associated with death, funerals, the bad guy, evil, power, sophistication, formality, elegance, wealth, mystery, style, fear, seriousness, rebellion, and slimming quality (fashion).

Red (Colour Influences)

Symbolizes passion, strength, energy, fire, love, excitement, speed, heat, arrogance, ambition, power, danger, blood, war, anger, revolution, aggression, summer, stop, communism, and Mars (planet).

Blue (Colour Influences)

Related to seas, men, peace, harmony, sadness, tranquility, calmness, trust, coolness, confidence, water, ice, dependability, cleanliness, depression, coldness, obscenity, Earth (planet), strength, steadfastness, light, friendliness, and conservatism (UK and European politics).

Green (Colour Influences)

Represents nature, eco-friendly, spring, fertility, youth, environment, wealth, money (US), good luck, vigour, generosity, go, grass, aggression, jealousy, illness, greed, envy, renewal, natural abundance, growth, health, and calming.

Yellow (Colour Influences)

Associated with sunlight, joy, happiness, wealth (gold), summer, hope, air, liberalism, cowardice, illness, hazards, weakness, friendship, and a sign of hope (yellow ribbon).

Purple (Colour Influences)

Symbolizes royalty, wisdom, nobility, spirituality, creativity, wealth, ceremony, arrogance, flamboyance, gaudiness, mourning, riches, romanticism (light purple), delicacy (light purple), penance, and bravery (purple heart).

Orange (Colour Influences)

Evokes energy, enthusiasm, happiness, balance, heat, fire, flamboyance, playfulness, arrogance, warning, danger, autumn, and royalty.

Brown (Colour Influences)

Represents boldness, depth, nature, richness, rustic, stability, tradition, fascism, dirt, dullness, filth, heaviness, poverty, roughness, down-to-earth, wholesomeness, steadfastness, and dependability.

Pink (Colour Influences)

Associated with femininity, sympathy, homosexuality, health, love, marriage, and joy.