social influence

conformity

changes in attitudes and values in response to influence by others

types of conformity

compliance

identification

internalisation

compliance

a superficial type of conformity in which people conform publicly but privately disagree

identification

a type of conformity in which people change their beliefs to fit in with a group, but the change may only be temporary

internalisation

the deepest type of conformity in which people change their beliefs permanently so the beliefs become a part of their way pf seeing the world

research into compliance

asch- average conformity rate was 33%

factors affecting conformity

group size

task difficulty

unanimity

gorup size

1 p and 1 confederate= 3% conformity

1 p and 2 confederates= 13% conformity

1 p and 3 confederates= 33% conformity

conformity seemed to be at its max with a 3-5 person majority

unanimity

one confederate said the right answer and conformity dropped to 5.5%, so support by one person made a big difference

task difficulty

asch made the task much more difficult by reducing the difference in line lengths

there was an increase in conformity on this more difficult task

asch ao3

deception ☹

methodological issues ☹

sample ☹

standardised procedure 🙂

normative social influence

conformity based on the desire to be liked and accepted

informative social influence

conformity based on the desire to do the right thing

zimbardo prison experiment

used a controlled observation and randomly allocated p’s into prisoners and guards where he wanted to test identification of social roles

found that prisoners began to rebel within a day and guards abused their power over the prisoners

zimbardo ao3

real life application- Abu Ghraib 🙂

demand characteristics ☹

ethical issues ☹