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Attribution
the process of explaining the causes of behavior and events
Dispositional Attributions
explanations that attribute behavior to internal traits like personality or ability
Situational Attributions
explanations that attribute behavior to external factors like environment or context
Explanatory Style
a person’s habitual way of explaining events, often optimistic or pessimistic
Actor Observer Bias
the tendency to attribute our own actions to external/situational causes while attributing others' behaviors to internal/dispositional factors
Fundamental Attribution Error
the tendency to overemphasize personality and underestimate situations when explaining others’ behavior
SelfServing Bias
the cognitive tendency to attribute positive events to one's own character or efforts (internal factors) while blaming negative events on external factors (situations or others).
Mere Exposure Effect
increased liking of something due to repeated exposure
Self Fulfilling Prophecy
a belief that leads to its own fulfillment through influencing behavior
Social Comparison
evaluating oneself by comparing to others
Relative Deprivation
the perception that one is worse off compared to others
Stereotype
an overgeneralized belief about a group of people
Cognitive Load
the amount of mental effort being used in working memory
Prejudice
an unjustified negative attitude toward a group and its members
Discrimination
unjustified negative behavior toward a group and its members
Implicit Attitudes
unconscious beliefs or feelings toward a group
Just World Phenomenon
a cognitive bias—developed by Melvin Lerner—where people believe the world is fundamentally fair, assuming "people get what they deserve" (good actions are rewarded, bad actions punished).
Out Group Homogeneity Bias
the cognitive tendency to perceive members of an out-group (a group you do not belong to) as "all the same" or highly similar, while viewing your in-group as diverse and unique
InGroup Bias
the tendency to favor one’s own group ("us") over others ("them"), often leading to preferential treatment, higher esteem, or better resources for group members.
Ethnocentrism
the belief that one’s own culture is superior to others
Belief Perseverance
maintaining beliefs even after evidence proves them wrong
Confirmation Bias
the tendency to search for and interpret information that confirms existing beliefs
Cognitive Dissonance
mental discomfort from holding conflicting beliefs or behaviors
Social Norms
expected rules of behavior within a group
Social Influence Theory
the study of how people change behavior due to others
Normative Social Influence
conforming to be liked or accepted
Informational Social Influence
conforming because others are seen as a source of information
Persuasion
the process of changing attitudes or beliefs
Central Route Persuasion
persuasion through logical arguments and thoughtful processing
Peripheral Route Persuasion
persuasion through superficial cues like attractiveness or emotion
Halo Effect
the tendency to let an overall impression influence specific judgments
Foot in door effect
a persuasion strategy where agreeing to a small, initial request increases the likelihood of complying with a subsequent, larger reques
Door in face
a social psychology compliance strategy where an influencer makes a large, unreasonable request that is rejected, followed by a smaller, more reasonable request (the target request)
Conformity
adjusting behavior to match group norms
Obedience
following direct orders from an authority figure
Individualism
prioritizing personal goals over group goals
Collectivism
prioritizing group goals over personal goals
Multiculturalism
recognition and appreciation of diverse cultural backgrounds
Group Polarization
the strengthening of group attitudes after discussion
Groupthink
the desire for harmony leading to poor decision making in groups
Diffusion of Responsibility
reduced sense of responsibility when others are present
Social Loafing
reduced effort when working in a group
Deindividuation
loss of self
Social Facilitation
improved performance on simple tasks in the presence of others
Prosocial Behavior
actions intended to help others
Altruism
selfless concern for the well
Social Responsibility Norm
expectation that people will help those in need
The Bystander Effect
reduced likelihood of helping when others are present
Stereotype Threat
risk of confirming negative stereotypes about one’s group
Stereotype Lift
improved performance when a negative stereotype about another group is activated
Social Trap/Dilemma
a situation in which individuals or groups, acting in their own short-term self-interest, engage in behaviors that lead to long-term negative consequences for themselves or the collective group
Superordinate Goals
shared goals that require cooperation to achieve