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Memory
The storage of information beyond the time that a stimulus is available to the senses.
Encoding
The process of putting information into memory.
Storage
The process of holding information in memory over time.
Retrieval
The process of recovering information from memory.
Consolidation
A physiological change in the brain that allows encoded information to become stored in memory.
Hippocampus
A structure in the limbic system that is critical for memory formation and recall.
Sensory Memory
Brief retention of sensory information after the stimulus disappears.
Iconic Memory
Sensory memory for visual information.
Echoic Memory
Sensory memory for auditory information.
Short-Term Memory (STM)
A limited-capacity memory store that holds information for about 20–30 seconds without rehearsal.
Rehearsal
Repetitively verbalizing information to keep it active in STM.
Chunking
Grouping information into meaningful units to increase STM capacity.
Working Memory
An active memory system used to temporarily store and manipulate information.
Long-Term Memory (LTM)
A memory system with very large capacity that stores information for long periods.
Flashbulb Memory
A vivid memory for an emotionally significant event.
Serial Position Effect
The tendency to recall the first and last items in a list better than middle items.
Primacy Effect
Better recall of items presented at the beginning of a list.
Recency Effect
Better recall of items presented at the end of a list.
Spreading Activation
Activation of one memory node triggers related memories in a network.
Schema
An organized cluster of knowledge about people, places, objects, or events.
Script
A schema for a sequence of actions in a familiar situation.
Semantic Memory
Memory for general knowledge and facts.
Episodic Memory
Memory for personal experiences and autobiographical events.
Mnemonic
A memory aid used to improve recall.
Memory Reconstruction
The process by which memories are altered or rebuilt during recall.
Memory Distortion
Changes in memory caused by misleading information or suggestions.
Pseudoforgetting
Apparent forgetting because information was never properly learned.
Decay Theory
The idea that memories fade over time if not used.
Interference Theory
Forgetting occurs because other information competes with retrieval.
Proactive Interference
Older information interferes with learning or recalling newer information.
Retroactive Interference
Newer information interferes with recalling older information.
Elaboration
Connecting new information to existing knowledge to improve memory.
Self-Referent Encoding
Encoding information by relating it to oneself.