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Simple random sampling
Every item has equal chance of selection
Stratified sampling
Population divided into groups (strata) and all groups represented
Cluster sampling
Select a few groups (clusters) instead of entire population
Convenience sampling
Sample chosen based on ease, not randomness
Mean
Average = sum ÷ n
Median
Middle value of ordered data
Mode
Most frequent value
Descriptive statistics
Measures that summarize data (mean, median, etc.)
Range
Maximum minus minimum
Variance
Average squared deviation from the mean
Standard deviation
Square root of variance
Null hypothesis (H0)
Base case, no relationship
Alternative hypothesis (Ha)
What we believe or test for
Significance level (alpha)
Threshold to reject H0
p-value
Probability of results if H0 is true
Reject H0
p-value is less than or equal to alpha
Fail to reject H0
p-value is greater than alpha
t-test
Compares means of two groups
Paired t-test
Compares related groups (before and after)
ANOVA
Compares means of three or more groups
Chi-square test
Tests categorical data vs expected distribution
Correlation
Measures relationship between two variables
Correlation = 1
Perfect positive relationship
Correlation = -1
Perfect negative relationship
Correlation = 0
No relationship
Regression
Predicts dependent variable using independent variable(s)
Dependent variable (y)
Output being predicted
Independent variable (x)
Input used to predict
Slope (m)
Rate of change
Intercept (b)
Starting point on y-axis
Descriptive analytics
Answers 'What happened?' or 'What is happening?' by summarizing and organizing data using statistics like mean, median, totals, and reports to understand past performance
Diagnostic analytics
Answers 'Why did it happen?' by analyzing data to find causes, relationships, patterns, anomalies, and outliers using drill-down analysis and statistical techniques
Predictive analytics
Answers 'What will happen?' by using historical data, trends, probability, and models (like regression) to forecast future outcomes and estimate likelihoods
Prescriptive analytics
Answers 'What should we do?' by recommending actions based on predictions and constraints to optimize decisions, improve performance, and achieve the best outcome
Adaptive analytics
Learns and improves using data and AI over time
Exploratory data analytics
Initial analysis to explore and summarize data
Purpose of EDA
Find patterns, anomalies, and generate questions
HRMS
Manages employee data
CRM
Manages customer interactions
SCM
Tracks supply chain processes
FRS
Financial reporting system
Horizontal analysis
Compares changes over time
Vertical analysis
Compares items as a percentage of a base value
Diagnostic analytics (technique)
Explains why something happened using deeper analysis
Anomaly
Data point outside expected pattern
Outlier
Extreme value in dataset
Drill-down analysis
Breaks data into deeper levels to find causes
Benford's Law
First digits follow predictable distribution
Purpose of Benford's Law
Detect fraud or anomalies in data