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logos
a Greek term that appeals to logic and reasoning (definitions, facts, data, evidence)
exemplification
a rhetorical mode that provides a series of examples (facts, specific cases, instances); makes an argument clear and more persuasive
voice
is the distinctive style of language based on the elements of diction, detail, imagery, syntax, and tone
pathos
a Greek term that appeals to emotion (vivid details, emotional examples)
ethos
a Greek term that appeals to ethics, authority, credibility, and character (is the author/text reliable?)
quotation
a line or excerpt taken word for word, enclosed in quotation marks and cited correctly
definition
a rhetorical mode in which a writer names/identifies something
argumentation/persuasion
a rhetorical mode that attempts to prove a point of view by presenting a reasonable and convincing discussion; oftentimes serves as a “call-to-action”, meaning it urges the readers to take a stance or act upon something
analysis
a rhetorical mode that breaks something (a movie, book, poem) down into parts and examines how the parts affect the whole
process analysis
a rhetorical mode that explains how something works, how to do something, or how something was done; also explains a subject clearly and logically, marking major steps, stages, or phases of a process
description
a rhetorical mode that includes detail like narration does, but differs in the fact that it “paints a picture” to establish mood or atmosphere; clear, vivid writing and emotionally charged language is often more persuasive
classification
a rhetorical mode that involves sorting information into categories (what goes together and why?)
narration
a rhetorical mode that recounts anecdotes, events (personal experience or obtained knowledge); shares a personal story
ambiguity
a vagueness of meaning; a conscious lack of clarity meant to evoke multiple meanings or interpretations
detail
facts, observations, and incidents used to develop a subject and impart voice
tone
is the expression of attitude; the writer’s (or narrator’s) implied attitude toward his subject and audience
summary
providing the main points of a larger work
paraphrase
putting a text into your own words by changing the diction and syntax and still citing the source
syntax
sentence structure - word order, sentence length, sentence focus, and punctuation
synthesis
the act of combining elements to form something new (based on sources, like document-based questions (DBQs))
rhetoric
the art of using language effectively
counter-argument
the opposition to a thesis or argument
refutation
the process of proving something wrong or false
imagery
verbal representation of sensory experience; in literature all five senses may be represented
diction
word choice
comparison/contrast
looking at similarities and/or differences
polysyndeton
the use of extra conjugations between words, phrases, or clauses
archaic diction
old fashioned or outdated choice of words
personification
attributing human qualities to a nonhuman thing
assumption
underlying beliefs
metaphor
figure of speech that says one thing is another in order to explain by direct comparison
simile
figure of speech that compares one thing to another through like or as
anaphora
repetition of a word or phrase at the beginning of successive phrases, clauses, or lines
inversion
unconventional or atypical order of words in a sentence
periodic sentence
a sometimes long, complex sentence in which the main clause is saved until the end
cumulative sentence
a sentence in which the main clause is stated at the beginning followed by successive clauses or phrases that add meaning or description
antithesis
opposing ideas or words in parallel form (ex. it was the best of times, it was the worst of times")
asyndeton
omission of conjunctions between coordinate phrases, clauses, or words
hortative sentence
a sentence that exhorts or calls to action
hyperbole
exaggeration for effect
imperative sentence
sentence used to command, enjoin, implore, or entreat
allusion
a recognizable reference to another work
oxymoron
juxtaposition of contrasting words
alliteration
repetition of similar sounds in successive words
zeugma
the use of a word or words in a grammatically similar way but producing different, often incongruous meanings (ex. he took his hat and his leave)
metonymy
the use of associations or parts to represent a concept (ex. according to the crown, all hands on deck)
antimetabole
repetition of words in reverse order
parallelism
similarity of structure in a pair or series of related words, phrases, or clauses
rhetorical question
figure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer
polemical
argument against something (ex. using “don’t vote for candidate B” instead of “vote for candidate A”)
persona
perspective or role assumed by the speaker in order to connect with the audience
scare tactics
used to frighten readers or listeners into agreeing with the speaker; often, the speaker has no logical argument on which to fall back
equivocation
telling part of the truth, while deliberately hiding the whole truth
red herring
shifting attention away from an important issue that has no logical connection to the discussion at hand (changing the subject)
false causality / false cause / post hoc
setting up a cause and effect relationship when none exists; because A came before B, A caused B
straw man
oversimplification of an opponent’s argument to make it easier to attack
slippery slope
dire consequences will result from relatively minor causes; A will cause B, which will eventually cause Z
false dichotomy / either-or fallacy
considers only two extremes when there are one or more intermediate possibilities
sentimental appeals
appeals to the hearts of the readers so that they forget to use their minds; pathos without logos
faulty analogy
an illogical, misleading comparison between two things
false authority
agree with the writer’s assumptions based on the authority of a famous person or entity; although that person may be well-known, her or she is not an authority on the subject
hasty generalization
drawing a conclusion with insufficient, sometime selective evidence
non sequitur
a statement that does not logically relate to what comes before it; Latin for “It does not follow”
dogmatism
does not allow for discussion because the speaker presumes that his or her beliefs are beyond question; essentially, the logic is “I’m correct because I’m correct”
poisoning the well
irrelevant adverse information about a target is preemptively presented to an audience, with the intention of discrediting or ridiculing everything that the target person is about to say
ad hominem / “to the man” / character attack
criticizes an idea by pointing something out about the person who holds the idea rather than directly addressing the merit of the actual idea
begging the question / circular reasoning
assuming that parts or all of what the person claims are proven facts or proving by repeating (ex. “The death penalty is wrong because killing people is immoral”)
appeal to ignorance
occurs when you argue that your conclusion must be true, because there is no evidence against it; wrongly shifts the burden of proof away from the one making the claim
bandwagon / ad populum
an argument that you should do something because others are doing it
card-stacking / stacking the deck
ignoring counterarguments or other perspectives