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Flashcards on Business Objectives
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Aims
Long-term visions or goals of a business.
Objectives
Specific, measurable targets to help achieve the overall aims of the business.
Survival
One of the most important financial objectives for a business.
Profit
To make as much money as possible.
Sales
To increase and grow sales.
Market Share
Businesses want to increase this to win customers back from competitors.
Financial Security
Some businesses may just want to make enough money to get by.
Social Objectives (Public Sector)
Designed to improve human well-being; objectives linked to quality of service and reducing costs.
Social Enterprises (not for profit)
Aim to improve human and environmental well-being; usually have a clear social or environmental mission.
Social Responsibility
Taking account of the needs of stakeholders, providing employment for locals, reducing pollution, etc.
Personal Satisfaction
Owners enjoy risk-taking and seeing their idea succeed.
Challenge
People motivated by challenges – starting a business!
Independence and Control
Being your own boss – being in control. Freedom to make all decisions.
SMART Objectives
Specific, Measurable, Achievable, Realistic, Time-specific
Evolving Objectives
Responding to changes in circumstances.
Reasons for Objective Changes
Changes in market conditions, technology, performance, legislation, and internal reasons.
Large Business
Employs over 250 employees.
Small Business
Employs under 50 employees.
Mission Statement
Describes the purpose of the business; directed at stakeholders.
Stakeholders
Customers, employees, and shareholders.
Importance of Objectives
Employees needing something to work towards for motivation
Business Direction
Where to take the business and what steps to take to get there
Performance Measurement
Easier to asses the performance of the business
Business Challenge
Businesses set new challenges to grow by selling overseas or invest to develop new products.
Purpose of Mission Statement
Written by businesses when setting objectives and directed at stakeholders
Clear Mission Statement
Clear for all stakeholders what the business it trying to achieve.
Public Sector Objectives
Public Sector are designed to improve human wellbeing.
Improve Social Responsibility
Businesses attempt to improve social responsibility.
Risk reward
Owners enjoy risk taking and seeing their ideas succeed.
Business Control
In practice this is limited – banks lending money need to be satisfied the business is doing well.
Homework
Find out their objectives and aims and see how they differ from one another
Plenary
One question I still have.
Plenary Response
One thing I learned today.
Business Objectives
Financial or Non-financial.
Written Business Plan
Written by businesses when setting objectives.
DAM (Doha Airline Meals)
Suppiles ready-made meals to airlines operating out of Doha airport, Qatar
DAM (Doha Airline Meals) offer
The company made a very generous offer to buy the business and employ Omar as the managing director
NBA Mission Statement
NBA Mission Statements aims to achieve academic excellence, enjoy diversity, develop critical thinking skills and become lifelong learners and responsible citizens.
Mission Statement
directed at stakeholders – customers, employees and shareholders
DAM objectives
One example of an objective set by DAM in 2015 was to increase sales from 2.4 million units to 2.8 million units in 12 months.
Indepence
Why is independence and control an important objective in this case?
SMART Objectives
What is meant by a SMART objective? Use information in this case as an example.
Achievable and Realistic Objectives
Why is it important for objectives to be achievable and realistic?
Stakeholders
employees, customers, stakeholders
Increase Sales
to increase sales from 2.4 million units to 2.8 million units in 12 months.
improve human and environmental well-being
Most businesses provide a public service. Objectives linked to quality of service and reducing costs
multi-skilled
challenging to succeed in business you must be committed, hard-working and multi-skilled
achieve our vision
To achieve this, we will provide a diverse education in a safe, supportive environment that promotes positive discipline and self-motivation.
successful
Businesses are most likely to be successful with a set of clear objectives.
directed
directed at stakeholders – customers, employees and shareholders
quality of service
Objectives linked to quality of service and reducing costs
environmental well-being
collect and distribute old text books.
businesses
improve human and environmental well-being
owners
owners set new challenges – grow by selling overseas or invest in developing new products.
freedom
freedom to make all decisions
homework
find out their objectives and aims
market conditions
Performance, legislation and internal reasons
successful
The business was successful right from the start.
business aims and objectives
What are aims and objectives
Makes clear business plan
to focus, provide a plan for the future
stakeholders
directed at stakeholders – customers, employees and shareholders
plan
provide a plan for the future
objectives
clear aims and objectives
Business Challenges
set new challenges grow by selling overseas or invest in developing new products.
profit
Business will make profit to stay a float