Exploring the Impact of Hedonic and Utilitarian Value on Brand Loyalty and User Stickiness

These flashcards cover key terms and concepts discussed in the research methodology regarding the influence of perceived values on e-commerce.

Hedonic Value

Emotional enjoyment and fun derived from gamified features in e-commerce.

Utilitarian Value

Practical or functional value (e.g., savings, discounts) from using gamification.

Gamification Use

Actual use of gamified features, such as coin collection and reward systems in e-commerce.

Brand Loyalty

The user's continued preference for an e-commerce platform despite the availability of alternatives.

User Stickiness

The sustained engagement of users with a platform over an extended period.

Impulse Buying Behavior (IBB)

The tendency to make spontaneous purchases, often driven by emotional responses.

Descriptive-Correlational Design

A research design that describes and evaluates the relationships among variables without manipulating them.

Structural Equation Modeling (SEM)

A statistical technique used to analyze the relationships among multiple variables simultaneously.

Moderator

A variable that affects the strength or direction of the relationship between two other variables.

Mediator

A variable that explains the relationship between the independent variable and dependent variable.

Rewards Systems

Gamification features like points and achievements that encourage user engagement.

Generation Z

Individuals born from the mid-1990s to the early 2010s, characterized by their digital nativity and active online shopping behavior.

E-commerce

Buying and selling of goods and services through the internet.

Psychological Needs

Internal motivations that influence consumer behavior, including the desire for enjoyment and satisfaction.

Engagement

The emotional and behavioral investment a user makes while interacting with a platform.

Competitive Features

Gamification elements that promote social competition among users, such as leaderboards.

Experience-Based Value

The perceived benefits from engaging with a platform that provide emotional satisfaction rather than functional utility.

Causal Relationships

Relationships that imply a cause and effect between variables.

Behavioral Intention

The likelihood that a user will continue to engage with a platform.