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Vocabulary practice flashcards covering the definition of content, the content lifecycle, Enterprise Content Management (ECM) components, and various types of Content Management Systems (CMS).
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Content
Prepared digital information such as text, images, audio, video, etc. that is published to end-users via the network.
Enterprise Content Management (ECM)
A collection of technologies and strategies that allow an organization to deliver pertinent information to parties of interest (shareholders, employees, customers, etc.) in an efficient and effective manner.
Structured Content
Data that adheres to a defined set of rules that govern its attributes, typically where creation and publishing is governed by a schema.
Unstructured Content
Information that doesn’t follow a defined schema, including examples such as PDFs, web pages, and emails.
Capture (ECM Component)
Involves creating information by converting paper documents into electronic formats, obtaining and collecting electronic files into a cohesive structure, and organizing information.
Management (ECM Component)
Connects, modifies, and employs information through means such as document management, collaborative software, web content management, and records management.
Preservation (ECM Component)
Refers to long-term care—archiving—the practice of protecting information so it can be utilized however far into the future the organization needs it.
Delivery (ECM Component)
Putting the information in the right people’s hands right when they need it to be there.
Content Management Systems (CMS)
Software that provides processes for creating/editing, structuring, administrating, recording, providing, using, and archiving of content to support organizational and business processes.
Traditional CMS
A type of CMS where the system is tightly coupled to a single website (e.g., WordPress, Wix, Squarespace) and provides a "CMS in a box" containing the website, database, and manual installation.
Digital Experience Platforms (DXP)
Complex platforms (e.g., Adobe Experience Manager, Sitecore) providing extensive features including commerce, personalization, and marketing automation.
Headless CMS
An API-driven, cloud-based (SaaS) type of CMS where content is kept separate from the output (Content as a Service), allowing for omni-channel output to websites, apps, and digital signage.
Audit Trails
A system-wide log recording all content updates, including what was done and by whom, which can be used to manage employee progress in the content lifecycle.
Version Control
A feature that allows an entity to revert to a previous version of the content within the CMS, similar to systems implementing GIT.
Templating
A feature that provides a consistent look and feel to content (websites, emails, reports) and allows for website-wide UI updates through the propagation of widget template changes.
Content Archiving
Keeping a record of published content and removing ("unpublishing") it when it is out of date or prevents users from finding what they need.