MC 4090 - MEDIA ETHICS FINAL (LISA PAGE LSU)

When working on the campaign of a political candidate that she admired, Nicole Miller was asked to participate in activities that she considered unethical. what happened next?

she talked to her supervisor and was allowed to work on a different part of the campaign

When photographer David Calvert saw an experienced colleague use photoshop to manipulate a photo, he ultimately faced an ethical dilemma about whether or not to tell anyone. How did he resolve the matter?

he asked a friend, who knew a photo editor at the wire service that used the manipulated photo, to share the info with the wire service

How did Jessica Shelby's new boss try to manipulate a focus group put together to assist with a rebranding effort being planned by the environmental nonprofit where they both worked?

boss submitted her own idea and told those handling the focus group to make sure her idea won

How did jessica shelby resolve the above dilemma?

she quit her job

Where can communications professionals facing an ethical dilemma turn for help?

Code of Ethics and Philosophical theories

while working as an assitant account executive at an international public relations firm, jennie quinn was assigned to the promotional campaign for a new hip hop artist. what was quinn asked to do that she considered unethical?

she was asked to pretend to be a 12 year old and promote the artist in online chat rooms

what did Quinn do to resolve the ethical dilemma she faced?

she complained, and the firm abandoned her unethical idea

what ethical dilemma did television reporter Janet Wheeler face when nine people died in a shootout, involving motorcycle gangs in Waco, TX, and the police chief said he was withholding names until the victims next of kin could be informed?

A. to report negative info about police chief

B. to report that one of the deceased victims had an arrest record

C. whether to report that a majority of those that died were gang members from Waco

D. none of the above

Answer: D

when college student lauren sagona called her school's administrative office to get a copy of the school's "course equivalency table" for a newspaper story she wanted to do, she was told no such table could be provided. what did sagona do?

she lied, called the office in a disguised voice, and wrote an undercover story

this philosopher, who lived in Athens from 469 to 399 B.C., believed that people were responsible for their own moral actions and that he could best help them by asking them to examine their own moral lives

Plato

in his book "Republic", this philosopher shares a short passage called the Allegory of the Cave to show that the masses sometimes do not reason well

Plato

this philosopher (384-322 B.C.) saw virtue as a middle state between two extremes, which came to be called Doctrine of the Mean

Aristotle

this 19th century philosopher argued that it was not enough to make a decision based just on the greatest good for the greatest number of people (basic utilitarianism) but that quality was also essential to the equation

John Stuart Mill

this philosopher believed in following society's laws to maintain order and says there are duty-based categorical imperatives that ask us to act in a way that everyone can agree on when making an ethical decision

Immanuel Kant

this contemporary philosopher and Harvard professor advocates putting yourself behind what he calls a "veil of ignorance", forgetting who you are and stepping into the shoes of others when working through an ethical dilemma

John Rawls

this contemporary philosopher believes in the importance of justifying our actions to others, and her "test of publicity" provides questions to help you determine if your decision can be justified

Sissela Bok

which statement best describes the conventional (middle) stage of personal and moral development?

where people try to live up to the expectations of others, fulfill the duties and obligations of the social system, and follow society's laws

this reporter fabricated stories as a reporter for the New Republic magazine and brought shame to the publication and profession of journalism

Stephen Glass

when daniel sparkman worked at his university's television station and was asked to be the solo reporter/videographer at a benefit dinner involving celebrity boxer and a storm victim after a tornado in the area, what ethical dilemma did he face?

whether to ask the boxer to present a check to the storm victim to meet deadline, though the check had been presented already unofficially

How was daniel sparkman's ethical dilemma resolved?

He asked the celebrity boxer to present the check to the storm victim

when students at LaSalle University in Philadelphia wanted to report an exclusive story about a controversial professor who invited exotic dancers to class, how did the university respond?

after other publications published the story, they said the students could publish it below the fold

what did the student journalists do in response?

the students published the story below the fold with a blank top of the fold

why was becky wisniewski conflicted about what information to include or exclude in a story she was writing for her school newspaper about a local swimming program?

because some teachers said negative things about the program

how did becky wisniewski respond to this dilemma?

she chose a "nuts and bolts" approach, sticking mostly to what she witnessed

The Potter Box provides simple guidelines for ethical decision making by focusing on four areas of ethical reasoning. what is NOT included?

Opinions

communications director Lauren Henderson spent a month working with her boss to plan a "Barking Barbecue" advertised as a free event at Happy Tails Dog Day Camp. But Henderson was surprised to learn that:

the company didn't have enough money, and her boss intended to charge for some of the services and ask for donations

how did Happy Tails Dog Day Care resolve the issue?

the company's owner paid for the entire event

Reporter Ramon Herrera covered the manslaughter trial of a soldier who crashed into a car with a 19-year-old girl who died in the accident. the ethical dilemma Herrera faced is:

whether or not to use the video of the accident, against the wishes of the victim's father

how did Herrera solve the dilemma?

he used the video, against the father's wishes

when alexa kelly searched her name on Google, the first story that appeared was one featuring an interview she had done in college in which she mentioned being quite drunk. embarrassed, she emailed the college paper and asked for the story to be hidden from search engines. How did the newspaper respond?

the newspaper established firm rules against removing a story from online

this ethics and philsophical scholar urged journalists to look beyond professional codes and consider general morality when considering ethics and privacy issues, such as whether to unpublished potentially damaging information?

Clifford Christians