Analytics & Metrics in Social Media Journalism

Flashcards derived from lecture notes on the importance of analytics in social media journalism, focusing on key concepts and metrics.

Social media drives ________% of news traffic in many markets.

60–70

According to the 2025–2026 trends, the shift from vanity metrics to ________ metrics is essential.

actionable

Reach is defined as the number of unique ________ who saw your content.

users

The typical reach behavior for Facebook is broad but declining organic, while TikTok sees ________ for short-form content.

explosive reach

The main engagement metrics include likes, comments, shares, and ________ rate.

completion

Engagement boosts algorithm, which leads to more ________.

reach

High-performing content typically includes emotional stories, ________, and timely updates.

questions/polls

TikTok's engagement rate averages between ________% and ________%.

3, 8

To analyze social referral traffic, one can use ________ Analytics 4.

Google

An important action step is to analyze your last ________ posts to determine what performed best and why.

10