TopHat Final Study Guide JMC 1013

Fill in the blank: The _______ _______ was passed in part due to patent medicine claims in 1906.

C) Pure Food and Drug Act

What did the Communications Act of 1934 do?

B) It mandated that radio broadcasters operate in "the public interest, convenience, or necessity.

TF

Journalism is the only media business specifically mentioned and protected by the U.S. Constitution.

True

What is the purpose of shield laws?

B) to protect reporters from having to reveal their sources for controversial information

A) _______ editors seek out and sign authors to contracts and handle subsidiary rights.    

D) Acquisitions

TF

The idea of e-books was born in the 1980s alongside the rise of television.

False

What does the term "herd journalism" describe?

D) Reporters staking out a house, chasing celebrities in packs

Which model of expression holds that the general public needs guidance from an educated elite?

B) Authoritarian

If a reporter or an editor knows a statement is false and prints or broadcasts it anyway or acts with reckless disregard for the truth, it is known as

C) actual malice

After the Sheppard reversal in the 1960s, the Supreme Court introduced ways for judges to ensure fair trials in heavily publicized cases. What is NOT a way to ensure a fair trial?

B) requiring broadcast equipment in the courtroom.

In the late 1960s and early 1970s, mainstream U.S. newspapers switched their focus to:

A) A more upscale readership to please advertisers

TF

A "gotcha story" refers to a tough questioning style that critics argue can foster cynicism among journalists when overused.

True

Most PR work for companies and organizations is done

D) in-house

What is the term for communication placed strategically to gain public support for a specific ideology, special issue, program, or policy?

B) Propaganda

TF

What is true about earmarks is that they are slipped into legislation.

True

What is an element of professional friction between the news media and PR that involves economics?     

A) PR agents help companies “promote as news what otherwise would have been purchased as advertising.”

Why is having a population that reads books MOST important to democracy and society?     

D) Books help us understand what is beyond our own experience.

SECTION 230 of the Communications Decency Act protects "interactive computer service" companies from civil liability for carrying or restricting material.  

True

__________ __________ __________ involves favoring the small over the large and the rural over the urban.

C) Small-town pastoralism

Media planners analyze the effectiveness of various media channels while media buyers negotiate rates and place ads with specific media outlets. 

True