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Political Socialization
The process of gaining your beliefs (Family is #1).
Globalization
US values spreading abroad (and vice-versa).
Generational Effects
Major events (like 9/11 or COVID) shaping an entire age group.
Life-Cycle Effects
How views change as you age (e.g., caring more about Social Security at 65).
Scientific Polling
Must have a Random Sample, neutral wording, and a low Margin of Error (usually ±3%).
Tracking Poll
Daily updates (think of a "fitness tracker" for a candidate).
Exit Poll
Asking people who they voted for as they leave the building.