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Demography
The study of population characteristics and statistics.
Minority-majority
A demographic pattern where minority groups comprise the majority of the population.
Graying of America
The increasing proportion of older individuals in the U.S. population.
Reapportionment
The process of reallocating representation based on population changes.
Political Socialization
The process by which individuals acquire their political beliefs and values.
Random-digit dialing
A method of telephone surveying using randomly generated phone numbers.
Sampling Error
The difference between the sample results and the actual population parameters.
Band-Wagon Effect
A phenomenon where individuals adopt certain behaviors or follow trends because others are doing so.
Horse Race Journalism
Media coverage that focuses on poll results and election standings rather than policy issues.
Exit Polls
Surveys conducted outside polling places to predict electoral outcomes based on voter responses.
Moderate/Centrist
A person whose political views are not extreme and often incorporate elements from both sides.
Ideologue
An individual with a strong, rigid set of beliefs about politics.
Gender Gap
The difference in political opinions or behaviors between men and women.
Political Participation Methods
Various ways in which individuals engage in political processes, such as voting, campaigning, and advocacy.
Media Event
A planned event designed to attract media attention and generate publicity.
Investigative Journalism
In-depth reporting to uncover hidden information and hold institutions accountable.
FCC
Federal Communications Commission; regulates communications by radio, television, and wire.
Equal Time Rule
A regulation requiring broadcasters to provide equal airtime to all candidates running for office.
Beat
A specific topic or area of coverage that a journalist is responsible for reporting on.
Trial Balloon
A tentative measure or policy announced to gauge public reaction.
Sound Bite
A short, catchy phrase or statement designed for media use.
Talking Head
A television news correspondent who appears on screen, often speaking directly to the audience.
Policy Entrepreneur
An individual who promotes a particular policy agenda or idea.