2. Types & Explanations of Conformity

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Last updated 11:50 AM on 5/4/26
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6 Terms

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Conformity

changing beliefs and behaviour to fit in with majority

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Internalisation

  • strongest type of conformity

  • genuine acceptance of group norms

  • private and public agree

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Identification

  • middle level conformity

  • group membership

  • temporary change in agreement

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Compliance

  • weakest type of conformity

  • group acceptance

  • public agree, private disagree

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Normative Social Influence (NSI)

  • conform to be liked and accepted

  • leads to compliance

  • e.g. Asch line study - participants conformed to avoid looking foolish

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Informative Social Influence (ISI)

  • conform due to desire to be right

  • leads to internalisation

  • e.g. Jenness bean jar exp