The World Wide Web and Social Media Analytics

Practice questions covering the fundamentals of the World Wide Web, its evolution from 1.0 to 4.0, social media characteristics, Twitter terminology, and the various dimensions of social media analytics.

What is the fundamental difference between the Internet and the World Wide Web (WWW)?

The Internet is a giant global network of devices (the "roads and highways"), while the Web is just one service running on top of it, consisting of a collection of linked pages accessed via a browser.

What is the purpose of the HTTP protocol on the Web?

HTTP is the set of rules computers follow to communicate with each other when a user visits websites.

How is Web 1.0 characterized?

It is known as the 'Read Only' stage, where websites were static, information flowed one-way from site to user, and there was no user-generated content or interaction.

What are the main features of Web 2.0?

It is known as the 'Read & Write' stage, where users create and share content, information flow is two-way (many-to-many), and platforms like social media allow for interaction.

What defines Web 3.0?

It is the 'Read, Write & Execute' stage, which is smarter and more personalized, with machines understanding data and a focus on decentralization and AI-powered recommendations.

What is the concept of Web 4.0?

The 'Symbiotic Web,' characterized as read-write-execution-concurrency, involving seamless interaction between humans and machines where devices anticipate needs in real-time.

What role do AJAX and JavaScript frameworks play in Web 2.0?

They make websites dynamic, allowing pages to update instantly without needing to reload.

What are Application Programming Interfaces (APIs)?

APIs act like translators that allow two different applications to communicate with each other, such as using a Google account to log into another website.

What is the Latin origin and meaning of the word 'media'?

The word 'media' comes from Latin meaning "means."

What is meant by 'many-to-many' communication in social media?

Unlike traditional media like TV, social media allows everyone to participate, share, comment, and respond to everyone else simultaneously.

How do Internet-based and Smartphone-based social media platforms differ in authentication?

Internet-based platforms use an email address for login and can be accessed from any device, while Smartphone-based platforms use a mobile phone number as the primary identity (e.g., WhatsApp).

What is the primary focus of Social Networking Sites (SNS)?

Building and maintaining online relationships, connecting people, and forming communities.

What are Content Communities?

Platforms where people gather around shared interests to share specific media like videos or photos (e.g., YouTube, Flickr).

What are the four key features of Blogs?

Interactivity (comments), archives (stored past posts), subscription (followers), and focused content.

How is a microblog defined?

A smaller version of a blog where users share short messages, text, images, or links, with Twitter being the most famous example.

In Twitter terminology, what is a 'Mention'?

Tagging another user in a tweet using the @username symbol.

In Twitter terminology, what is a 'Hashtag'?

A keyword or topic marker (e.g., #topic) that groups tweets together.

What is the 'Art' side of Social Media Analytics?

The 'art' side involves interpreting meaning and aligning social media insights with business goals.

What is the 'Science' side of Social Media Analytics?

The 'science' side involves the systematic process of collecting, extracting, and analyzing data using advanced tools and techniques.

Distinguish between Monitoring and Analytics in social media.

Monitoring is the continuous tracking of what people are saying (active or passive), while Analytics is the process of analyzing that collected data to find trends, patterns, and insights (such as sentiment analysis).

What is the formula for Social Media Intelligence (SMI)?

SMI = Monitoring + Analytics + Actionable Strategy.

What is the focus of Text Analytics in Social Media Analytics?

Analyzing posts, comments, and reviews to understand what users are saying, such as detecting positive vs. negative sentiment.

What does Network Analytics study?

It studies the relationships and connections between users, such as identifying influencers within a community.

What is the purpose of Hyperlink Analytics?

Analyzing how users navigate between links and websites, specifically tracking referral traffic from social media to a specific site.

What is the focus of Search Engine Analytics?

Understanding what users are looking for online by discovering trending keywords or queries related to a product.