CIS Final Review (EXAM QUESTIONS)

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1
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In the center of Porter's Five Forces model is competition. Which of the following represents the four outer boxes?

A. Buyer power, systems power, threat of false entrants, and threat of substitute products or services

B. Buyer power, systems power, threat of new entrants, and threat of substitute products or services

C. Buyer power, supplier power, threat of new entrants, and threat of substitute products or services

D. Business power, supplier power, threat of new entrants, and threat of powerful services

E. None of the other answers is correct.

C

2
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Michael Porter defined the Five Forces Model and the potential pressures that can hurt sales. Which of the following is not one of the potential pressures that can hurt sales?

 

A. Suppliers can drive down profits by charging more for supplies.

 

B. New market entrants can steal potential investment capital.

 

C. Substitute products can steal customers.

 

D. Competition can steal customers.

 

E. None of the other answers is correct.

A

3
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What are the Four Vs of that characterize Big Data?

 

A. Value, Variety, Veracity, and Vicinity

 

B.  Variety, Value, Vicinity, and Velocity

 

C.  Variety, Veracity, Value, and Velocity

 

D.  Variety, Veracity, Volume, and Velocity

D

4
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Examples of unstructured data include:

 

A. Satellite images, sensor data, radar data, and email data

 

B. Satellite images, censor data, radar data, and email data

 

C. Satellite images, text message data, radar data, and email data

 

D. Satellite images, test message data, radar data, and email data

C

5
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Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day. Which of the following is an example of a piece of data Cheryl would be using to successfully perform her job?

 

A. Craig Newmark is customer number 15467.

 

B. Compare the costs of supplies including energy over the last five years to determine the best-selling product by month.

 

C. Best-selling product by day.

 

D. Best-selling product changes when Tony the best baker is working.

 

E. None of the other answers is correct.

A

6
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Which of the following is an example of information?

 

A. Who is customer number 12345XX?

 

B. What is product number 12345XX?

 

C. What customer number is Bob Smith?

 

D. What is my worst-selling product?

 

E. None of the other answers is correct.

D

7
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Shelby Black runs a very successful hair salon in downtown Los Angeles. One of Shelby's tasks is to input positive and negative customer reviews into her computer system. What type of information is Shelby gathering?

 

A. Feedback.

 

B. Processing.

 

C. Output management.

 

D. Sales processing.

 

E. None of the other answers is correct.

A

8
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If you were thinking about a washing machine as a system which of the following represents the feedback?

 

A. The dirty clothes, water, and detergent.

 

B. The clean clothes.

 

C. The wash and rinse cycle.

 

D. The light indicating that the washer is off balance and has stopped.

 

E. None of the other answers is correct.

D

9
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If you were thinking about a washing machine as a system which of the following represents the inputs?

 

A. The dirty clothes, water, and detergent.

 

B. The clean clothes.

 

C. The wash and rinse cycle.

 

D. The light indicating that the washer is off balance and has stopped.

 

E. None of the other answers is correct.

A

10
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If you were thinking about a home theater system which of the following represents the inputs?

 

A. The DVD player, DVD movie, speakers, TV, and electricity.

 

B. Playing the movie including the audio through the speakers and the video on the TV.

 

C. A message stating that the disk is dirty and cannot be played.

 

D. Spinning the disk to play, pause, rewind, or fast forward.

 

E. None of the other answers is correct.

A

11
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If you were thinking about a washing machine as a system which of the following represents the outputs?

 

A. The dirty clothes, water, and detergent.

 

B. The clean clothes.

 

C. The wash and rinse cycle.

 

D. The light indicating that the washer is off balance and has stopped.

 

E. None of the other answers is correct.

B

12
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If you were thinking about a home theater system which of the following represents the outputs?

 

A. The DVD player, DVD movie, speakers, TV, and electricity.

 

B. Playing the movie including the audio through the speakers and the video on the TV.

 

C. A message stating that the disk is dirty and cannot be played.

 

D. Spinning the disk to play, pause, rewind, or fast forward.

 

E. None of the other answers is correct.

B

13
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If you were thinking about an oven as a system which of the following represents the process?

 

A. The uncooked food.

 

B. The cooked food.

 

C. A light indicating that the oven has reached the preheated temperature.

 

D. The oven running at 350 degrees for 20 minutes.

 

E. None of the other answers is correct.

D

14
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If you were thinking about a washing machine as a system which of the following represents the process?

 

A. The dirty clothes, water, and detergent.

 

B. The clean clothes.

 

C. The wash and rinse cycle.

 

D. The light indicating that the washer is off balance and has stopped.

 

E. None of the other answers is correct.

C

15
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Which of the following provides an accurate definition of systems thinking?

 

A. A way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part.

 

B. A way of monitoring individual components including an input, the process, and an output, while continuously gathering feedback on the entire system.

 

C. A way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on the entire system.

 

D. A way of monitoring singular parts of a system by viewing a single input that is processed or transformed to produce an entire system that is continuously monitored to gather feedback on each individual part.

 

E. None of the other answers is correct.

A

16
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Feedback is information that returns to its original transmitter and modifies the transmitter's actions. What would the original transmitter include?

 

A. Input, Transform, Output.

 

B. Input, Transform, Outnumber.

 

C. Output, Input, Performer.

 

D. Input, Process, Transform.

 

E. None of the other answers is correct.

A

17
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What is a way of monitoring the entire system in a company, by viewing the multiple inputs being processed to produce outputs?

 

A. Feedback thinking.

 

B. Systems thinking.

 

C. Output management.

 

D. Operational thinking.

 

E. None of the other answers is correct.

B

18
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When applying Porter's three generic strategies, Tiffany & Co. has a competitive scope and cost strategy that is _________.

 

A. Broad market-high cost strategy

 

B. Narrow market-low cost strategy

 

C. Narrow market-high cost strategy

 

D. Broad market-low cost strategy

 

E. None of the other answers is correct.

C

19
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Porter identified three generic strategies that a business could follow after identifying a market it wanted to enter. Which of the following is not included as one of Porter's three generic strategies?

 

A. Broad differentiation.

 

B. Supplier cost differentiation.

 

C. Focused strategy.

 

D. Broad cost leadership.

 

E. None of the other answers is correct.

B

20
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Which of the following is similar to focused strategy versus broad strategy?

 

A. Large market versus leadership.

 

B. Large market versus uniqueness.

 

C. Niche market versus large market.

 

D. Niche market versus generic.

 

E. None of the other answers is correct.

C

21
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According to Porter companies that wish to dominate broad markets should operate using a ________ strategy.

 

A. Cost leadership with a low cost

 

B. Differentiation with a low cost

 

C. Cost leadership with a high cost

 

D. All of the above

 

E. None of the other answers is correct.

A

22
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What is the primary goal of using As-Is and To-Be process models?

 

A. To determine employee specific errors

 

B. To determine measurement metrics

 

C. To determine the best way to solve a problem

 

D. To determine what the problem is and then how to solve the problem

 

E. None of the other answers is correct.

D

23
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What is a model that represents the current state of the operation without any specific improvements or changes to existing processes?

 

A. As-Is process models

 

B. To-Be process models

 

C. Competitive business process models

 

D. Workflow model

 

E. None of the other answers is correct.

A

24
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The local florist in town is Cheryl Steffan who has been in business for over 20 years. Recently, Cheryl has noticed several complaints about delivery errors. Cheryl decides to investigate the errors in her business delivery process and finds that most of the inaccuracies occur during order taking. Cheryl decides to implement an electronic ordering system to help improve order efficiency and effectiveness. What method did Cheryl follow to solve her delivery issues?

 

A. Modeled the As-Is process, fixed the errors, and then created the To-Be process

 

B. Modeled the To-Be process, fixed the errors, and then created the As-Is process

 

C. Moved directly to implementing the To-Be process without analyzing the As-Is process

 

D. Moved directly to implementing the As-Is process without analyzing the To-Be process

 

E. None of the other answers is correct.

C

25
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Review the below list of key terms and determine which one typically occurs during strategic business process improvement.

 

A. Automation

 

B. Streamlining

 

C. Reengineering

 

D. Improvement

 

E. None of the other answers is correct.

C

26
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What does BPR assume about the current process in the extreme?

 

A. Current process is irrelevant

 

B. Current process is broken

 

C. Current process must be overhauled from scratch

 

D. All of the other answers are correct

 

E. None of the other answers is correct.

D

27
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What is the process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance?

 

A. Benchmarking

 

B. Bottlenecking

 

C. Consolidation

 

D. Cycle time

 

E. None of the other answers is correct.

A

28
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What form of processes include loan processing for a bank, claims processing for an insurance company, reservation processing for a hotel, and baggage handling for an airline?

 

A. Customer-facing processes

 

B. Business-facing processes

 

C. Industry-specific customer-facing processes

 

D. All of the other answers are correct.

 

E. None of the other answers is correct.

C

29
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What is a common tool that is used to support visualizations and tracks KPIs and CSFs by compiling information from multiple sources?

 

A. Models

 

B. Digital dashboards

 

C. Neural networks

 

D. Verified graphs

 

E. None of the other answers is correct.

B

30
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Which of the following is not a step in the six-step decision-making process?

 

A. Data Collection

 

B. Employee Benchmarking

 

C. Solution Generation

 

D. Solution Test

 

E. None of the other answers is correct.

B

31
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Data collection, solution generation, and solution implementation are all concepts associated with which of the following processes?

 

A. The six-step problem solving process

 

B. The six-step decision making process

 

C. The four-step problem solving process

 

D. The four-step decision making process

 

E. None of the other answers is correct.

B

32
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A transaction processing system (TPS) is the basic business system that assists operational level analysts when making structured decisions. Which of the below is NOT an example of a TPS?

 

A. Target's internal company payroll system

 

B. Comfort Dental patient diagnosis system

 

C. First Bank's overall accounting system

 

D. Stewart Sport's order entry system

 

E. None of the other answers is correct.

B

33
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What are the three primary types of management information systems available to support decision making across the company levels?

 

A. Transaction Processing Systems, Decision Support Systems, Executive Information Systems

 

B. Analytical Information, Decision Support Systems, Executive Information Systems

 

C. Transaction Processing Systems, Drill-Down Systems, Expert Systems

 

D. What-If Analysis, Sensitivity Analysis, Goal-Seeking Analysis

 

E. None of the other answers is correct.

A

34
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According to Peter Drucker, what are managers who do the right things addressing?

 

A. Efficiency

 

B. Effectiveness

 

C. Both efficiency and effectiveness

 

D. Customer satisfaction only

 

E. None of the other answers is correct.

B

35
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According to Peter Drucker, what are managers who do things right addressing?

 

A. Efficiency

 

B. Effectiveness

 

C. Both efficiency and effectiveness

 

D. Customer satisfaction only

 

E. None of the other answers is correct.

A

36
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Which of the below describes the efficiency MIS metric of throughput?

 

A. The number of hours a system is available for users

 

B. The time it takes to respond to user interactions such as a mouse click

 

C. The amount of information that can travel through a system at any point in time

 

D. The ease with which people perform transactions and/or find information

 

E. None of the other answers is correct.

C

37
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Which term is used to describe the ease with which people perform transactions and/or find information?

 

A. Usability

 

B. Customer satisfaction

 

C. Financial

 

D. Conversion rates

 

E. None of the other answers is correct.

A

38
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What does usability effectiveness MIS metrics measure?

 

A. The ease with which people perform transactions and find information

 

B. The number of customers an organization "touches" for the first time and persuades to purchase its products or services

 

C. The amount of time a system takes to perform a transaction

 

D. The number of hours a system is available for users

 

E. None of the other answers is correct.

A

39
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Which of the following tracks the number of customers an organization touches for the first time and persuades to purchase its products or services?

 

A. Customer satisfaction

 

B. Usability

 

C. Conversion rates

 

D. Financial

 

E. None of the other answers is correct.

C

40
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Sarah Schin was recently hired by Bank West as the Global Director of Human Resources. Her job duties include determining employment policies as well as overseeing all hiring, firing, and training of employees. What type of processes does Sarah's new job demonstrate?

 

A. Business-facing processes

 

B. Industry-specific customer facing processes

 

C. Customer-facing process

 

D. Industry-specific business-facing processes

 

E. None of the other answers is correct.

A

41
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Which of the following represents a business-facing process?

 

A. Loan processing

 

B. Order processing

 

C. Strategic planning

 

D. Customer billing

 

E. None of the other answers is correct.

C

42
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Key performance indicators are the metrics a company uses to evaluate progress toward critical success factors. Which of the below represents a key performance indicator?

 

A. Create high-quality products

 

B. Reduce product costs

 

C. Percentage of help desk calls answered in the first minute

 

D. Hire the best business professionals

 

E. None of the other answers is correct.

C

43
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Andy Benton works at the local Starbucks coffee shop and his responsibilities include taking orders, fulfilling orders, and ringing in sales. At what level of the organizational pyramid would you categorize Andy?

 

A. Strategic

 

B. Owner

 

C. Operational

 

D. Managerial

 

E. None of the other answers is correct.

C

44
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Anne-Marie Cole runs the sales division for a local auto insurance firm. One of her key duties is to calculate her company's market share. When evaluating the prior year numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Anne-Marie's current market share?

 

A. 1%

 

B. 10%

 

C. 18%

 

D. 20%

 

E. None of the other answers is correct.

B

45
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Review the below key terms. Which one defines an operational decision that involves situations where established processes offer potential solutions?

 

A. Optimization analysis decision

 

B. Artificial intelligence decision

 

C. Structured decision

 

D. Unstructured decision

 

E. None of the other answers is correct.

C

46
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Which of the below business processes would you find in the marketing and sales division?

 

A. Ordering inventory

 

B. Enrolling employees in health care benefits

 

C. Promoting of discounts

 

D. Creating financial statements

 

E. None of the other answers is correct.

C

47
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Which of the below processes would be found in the operations management department?

 

A. Creating production schedules

 

B. Communicating marketing campaigns

 

C. Hiring employees

 

D. Processing sales

 

E. None of the other answers is correct.

A

48
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Which of the following departments is primarily responsible for promoting discounts, attracting customers, and communicating marketing campaigns?

 

A. Accounting and Finance

 

B. Marketing and Sales

 

C. Operations Management

 

D. Human Resources

 

E. None of the other answers is correct.

B

49
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What types of business decisions would an executive information system use artificial intelligence?

 

A. Semistructured decisions

 

B. Multistructured decisions

 

C. Structured decisions

 

D. Unstructured decisions

 

E. None of the other answers is correct.

D

50
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Executives of a company deal less with details of the operational activities and deal more with the higher meaningful aggregations of information or "coarser" information. What refers to the level of detail in the model?

 

A. Drill-down

 

B. Visualization

 

C. Granularity

 

D. Consolidation

 

E. None of the other answers is correct.

C

51
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What is the identification of a user based on a physical characteristic, such as a fingerprint, iris, face, voice, or handwriting?

 

A. Smart card

 

B. Token

 

C. Biometrics

 

D. Content filtering

 

E. None of the other answers is correct.

C

52
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Which of the following is NOT considered a form of biometrics?

 

A. Iris scan

 

B. Password

 

C. Fingerprint

 

D. Handwriting

 

E. None of the other answers is correct.

B

53
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In relation to privacy, which of the following is the assurance that messages and information remain available only to those authorized to view them?

 

A. Contentment

 

B. Ethical standard

 

C. Confidentiality

 

D. Firewall security

 

E. None of the other answers is correct.

C

54
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Which of the following systems is designed with full-time monitoring tools that search for patterns in network traffic to identify intruders and to protect against suspicious network traffic which attempts to access files and data?

 

A. Interconnected data software (IDS)

 

B. Intrusion detection software (IDS)

 

C. Security Information system (SIS)

 

D. Internet detection scanner (IDS)

 

E. None of the other answers is correct

B

55
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Which of the following refers to a period of time when a system is unavailable?

 

A. Downtime

 

B. MIS down

 

C. Direct data loss

 

D. Downtown

 

E. None of the other answers is correct

A

56
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Which of the following clauses is typically contained in an acceptable use policy?

 

A. A nonrepudiation clause

 

B. A repudiation clause

 

C. A confidentiality clause

 

D. An employee use clause

 

E. None of the other answers is correct

A

57
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Which of the following policies states that users agree to follow it in order to be given access to corporate email, information systems, and the Internet?

 

A. Acceptable use policy

 

B. Social media policy

 

C. Information privacy policy

 

D. Email privacy policy

 

E. None of the other answers is correct

A

58
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Employees need to understand that email privacy exists to an extent and that corporate email is solely owned by ________.

 

A. The individual user

 

B. The company

 

C. The human resources department

 

D. The individual user's department

 

E. None of the other answers is correct

B

59
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What sends massive amounts of email to a specific person or system that can cause that user's server to stop functioning?

 

A. Mail bomb

 

B. Spam

 

C. Intellectual spam

 

D. Junk mail

 

E. None of the other answers is correct

A

60
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Which of the following contains general principles to guide computer user behavior?

 

A. Information technology code

 

B. Techie policy

 

C. Ethical computer use policy

 

D. Information systems

 

E. None of the other answers is correct

C

61
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According to the ethical computer use policy, users should be ______________ of the rules and, by agreeing to use the system on that basis, _______________ to abide by the rules.

 

A. Informed, collaborate

 

B. Consent, informed

 

C. Informed, consent

 

D. Consent, information

 

E. None of the other answers is correct

C

62
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What type of Internet monitoring technique records information about a customer during a web surfing session such as what websites were visited and how long the visit was, what ads were viewed and what was purchased?

 

A. Key logger

 

B. Stealthware

 

C. Clickstream

 

D. Web log

 

E. None of the other answers is correct

C

63
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When studying the figure of the four quadrants of ethical and legal behavior, the goal is for organizations to make decisions in which of the following quadrants?

A. Quadrant IV (illegal and unethical)

B. Quadrant II (illegal but ethical) and Quadrant III (legal but unethical)

C. Quadrant I (both legal and ethical)

D. Quadrant III (legal but unethical)

E. None of the other answers is correct

C

64
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Angela works for an identity protection company that maintains large amounts of sensitive customer information such as usernames, passwords, personal information, and social security numbers. Angela and a coworker decide to use the sensitive information to open credit cards in a few of her customer's names. This is a classic example of which of the following security breaches?

A. A social engineer

B. An insider

C. A spammer

D. A dumpster diver

E. None of the other answers is correct

B

65
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What is it called when a hacker looks through your trash to find personal information?

A. Striker bunny

B. Dumpster diving

C. Trash retrieval

D. Approved consent

E. None of the other answers is correct

B

66
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eBay is an example of an online company that has been faced with numerous security issues. For example, imagine you purchase a digital camera on eBay. Three months later you might receive an email asking you to log in to the system to update your credit card or PayPal information. Of course, this email is not actually from eBay and as soon as you log in your information will be stolen. What type of information security breach would you consider this to be?

A. An Insider

B. Dumpster diving

C. Social engineering

D. Phishing

E. None of the other answers is correct

D

67
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What is the difference between pirated and counterfeit software?

A. Counterfeit is fake technology products, where pirated is invisible technological cameras placed online

B. Pirated is the unauthorized use, duplication, distribution, or sale of copyrighted software, where counterfeit is software that is manufactured to look like the real thing and sold as such

C. Counterfeit is the unauthorized use, duplication, distribution, or sale of copyrighted software, where pirated is software that is manufactured to look like the real thing and sold as such

D. Pirated is stolen software used to hack into a company's classified material, where counterfeit is a fake version of firewall software

E. None of the other answers is correct

B

68
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What prevention technique scrambles information into an alternative form that requires a key or password to decode?

A. Encryption

B. Content filtering

C. Firewalls

D. Antivirus software

E. None of the other answers is correct

A

69
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Which of the following protection techniques scans and searches hard drives to prevent, detect, and remove known viruses, adware, and spyware?

A. Firewall

B. Digital certificate

C. Virus software

D. Antivirus software

E. None of the other answers is correct

D

70
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Which of the following refers to the ability of a company to identify, search, gather, seize, or export digital information in responding to a litigation, audit, investigation, or an information inquiry?

A. Eauthorization

B. Emanagement

C. Ediscovery

D. Epolicies

E. None of the other answers is correct

C

71
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What is software written with malicious intent to cause annoyance or damage?

A. Elevation of privilege

B. Spoofing

C. Sniffer

D. Virus

E. None of the other answers is correct

D

72
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Which business application uses location information to provide a service and is designed to give mobile users instant access to personalized local content?

A. Radio-frequency identification

B. Global positioning systems

C. Geographic information systems

D. Location-based services

E. None of the other answers is correct

D

73
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Which of the following is NOT a primary use of GIS?

A. Finding what is nearby from a specific location

B. Mapping densities

C. Routing information

D. Ensuring safety equipment is on an airplane before a flight.

E. None of the other answers is correct

D

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Which business application consists of hardware, software, and data that provide location information for display on a multidimensional map?

A. Radio-frequency identification

B. Global positioning systems

C. Geographic information systems

D. Location-based services

E. None of the other answers is correct

C

75
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What is a combination of HTTP and SSL that provides encryption and secure identification of an Internet server?

A. Secure hypertext transfer protocol (SHTTP)

B. Secure sockets layer (SSL)

C. SSL certificate

D. SHTTP certificate

E. None of the other answers is correct

A

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What measures bandwidth in terms of numbers transferred or received per unit of time?

A. Connection time

B. Broadband

C. Protocol

D. Bit rate

E. None of the other answers is correct

D

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Which of the following terms refers to the smallest element of data and has a value of either 0 or 1?

A. Bit

B. Bandwidth

C. Modem

D. Internet protocol

E. None of the other answers is correct

A

78
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What is a large computer network usually spanning a city or a specific infrastructure such as a college?

A. Metropolitan area network (MAN)

B. Local area network (LAN)

C. Wide area network (WAN)

D. Secure area network (SAN)

E. None of the other answers is correct

A

79
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What connects a group of computers in close proximity, such as in a school or office setting?

A. Metropolitan area network (MAN)

B. Local area network (LAN)

C. Wide area network (WAN)

D. Secure area network (SAN)

E. None of the other answers is correct

B

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Which component can help an organization determine such things as the identification of individuals who are likely to leave the company unless additional compensation or benefits are provided?

A. Accounting and finance components

B. Production and managerial management components

C. Human resource components

D. Production and materials management components

E. None of the other answers is correct

C

81
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Which extended ERP component collects information used throughout an organization, organizes it, and applies analytical tools to assist managers with decisions?

A. Business intelligence

B. E-business

C. Customer relationship management

D. Supply chain management

E. None of the other answers is correct

A

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Which of the following is a component ERP vendors offer to differentiate themselves in the marketplace?

A. Accounting

B. CRM

C. Sales

D. Human resources

E. None of the other answers is correct

B

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Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns?

A. CRM

B. SCM

C. ERP

D. Marketing system

E. None of the other answers is correct

A

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What are the primary business benefits of an ERP system?

A. Sales forecasts, sales strategies, and marketing campaigns

B. Market demand, resource and capacity constraints, and real-time scheduling

C. Forecasting, planning, purchasing, material management, warehousing, inventory, and distribution

D. Sales system

E. None of the other answers is correct

C

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What is enterprise resource planning (ERP)?

A. The analysis and redesign of workflow within and between enterprises

B. A standardized set of activities that accomplish as specific task, such as processing a customer's order

C. Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations

D. Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability

E. None of the other answers is correct

C

86
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What is an organization performing when it asks questions such as "why was customer revenue so high"?

A. CRM reporting technologies

B. CRM analyzing technologies

C. CRM processing technologies

D. CRM predicting technologies

E. None of the other answers is correct

B

87
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What helps an organization identify its customers across applications?

A. CRM reporting technologies

B. CRM analyzing technologies

C. CRM processing technologies

D. CRM predicting technologies

E. None of the other answers is correct

A

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What are several different types of software that sit between and provide connectivity for two or more software applications?

A. Enterprise systems

B. Enterprise application integration

C. Middleware

D. Enterprise application integration middleware

E. None of the other answers is correct

C

89
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What allows separate systems to communicate directly with each other, eliminating the need for manual entry into multiple systems?

A. Integration

B. Intelligence

C. Data interchange

D. Demand plan

E. None of the other answers is correct

A

90
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What takes information entered into a given system and sends it automatically to all upstream systems and processes?

A. Forward integration

B. Forward data interchange

C. Backward integration

D. Backward data interchange

E. None of the other answers is correct

C

91
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Which of the following is a common customer service CRM metric?

A. Number of new prospective customers

B. Number of marketing campaigns

C. Average time to resolution

D. Revenue generated by marketing campaigns

E. None of the other answers is correct

C

92
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What guides users through marketing campaigns performing such tasks as campaign definition, planning, scheduling, segmentation, and success analysis?

A. Campaign management system

B. Cross-selling

C. Up-selling

D. List generator

E. None of the other answers is correct

A

93
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In which of the five basic supply chain activities do you manufacture products and create production schedules?

A. Plan

B. Source

C. Deliver

D. Make

E. None of the other answers is correct

D

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In which of the five basic supply chain activities do you prepare to manage all resources required to meet demand?

A. Plan

B. Source

C. Deliver

D. Return

E. None of the other answers is correct

A

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Which of the below represents the bullwhip effect?

A. Organizations know about employee events triggered downstream in the supply chain

B. Customers receive distorted product demand information regarding sales information

C. Distorted product-demand information ripples from one partner to the next throughout the supply chain

D. The ability to view all areas up and down the supply chain

E. None of the other answers is correct

C

96
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Which of the following represents businesses buying from and selling to each other over the Internet?

A. B2B

B. B2C

C. C2B

D. C2C

E. None of the other answers is correct.

A

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John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?

A. CBC

B. B2B

C. C2B

D. C2C

C

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What is the ebusiness model which applies to customers offering goods and services to each other over the Internet?

A. C2C

B. C2B

C. B2B

D. B2C

E. None of the other answers is correct.

A

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Which of the following represents a form of disruptive technology?

A. Enter the marketplace at the low end

B. A new way of doing things that initially doesn't meet the needs of existing customers

C. Tend to open new markets and destroy old ones

D. All of these are correct

D

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Which of the following represents the categories for ebusiness models?

A. Email, instant messaging, podcasting, content management systems, and video and Web conferencing

B. Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers

C. B2B, B2C, C2C, C2B

D. Advertising fees, license fees, subscription fees, transaction fees, value-added services fees

E. None of the other answers is correct.

C