The Design Process

Design Process

A systematic approach to creating graphic designs that includes research, thumbnails, roughs, comps, and final camera-ready art.

Research Stage

The initial phase of the design process where relevant information is gathered to inform design decisions.

Thumbnails

Small, quick sketches that document research results and help visualize design concepts.

Roughs

Detailed representations of design ideas that narrow down options for the final design, proportional to the final size.

Comps

Finalized versions of design solutions, nearly finished, showing detail and color choices before production.

Final Camera-Ready Art

The complete and perfected design presented to a client, ready for production, including all necessary details.

Critique

A discussion process where designers present their work and receive feedback to improve their design skills.

Process Book

A detailed journal kept by designers to document their design process and decisions throughout their projects.