The Design Process
Q: What is the design process?
A: The following is a basic outline of the design process for graphic design...
Research
Successful design solutions begin with research and idea generation. You will be expected to independently seek out all pertinent information that you employ in shaping the message and concept behind your design. Your instructor may request documentation of any part or all of the design process involved in the initial stages of your solution. It is strongly recommended that you keep a detailed journal or process book in each class as an organizational aid. The following is a list of basic information used in the documentation of the research stage.
Information resources gathered from print, online, or broadcast media
Images gathered for information resource, drawing reference, or incorporation into design
Source material used to inspire or inform design choices, such as the works of other artists or designers
Word/phrase lists created
Thumbnail design explorations
Thumbnails
The objective of thumbnails is to logically document the results of the research phase and begin to develop specific visual representations of the concepts being explored. In general, thumbs should be small (approx. three inches in the longest dimension), quickly done, but comprehensive and reasonably precise. They function as both a means for you to visualize yourself and to communicate your ideas to others. The following outlines the instructor's expectations for the presentation of thumbnails.
Minimum sheet size for presentation is 8.5" x 11.5". drawings should be in pencil
Compositions should be approximately proportional to the final designs
Make detailed notes on the specifics represented by each thumb
Roughs
Roughs begin to narrow the range of possibilities you will consider for the final design; you will more fully explore your most successful design ideas. Roughs are much more detailed than thumbs on the conceptual and compositional specifics of the design. The following is a list of criteria for the execution of roughs.
Compositions should be exactly proportional to the final design
They should be no smaller than approximately 25% of the final size
They may be hand drawn, digitally created, or a combination of both techniques
All design elements should be accurately indicated and positioned
Include supplemental materials during the presentation, such as art/photos, media selections, and/or examples
Comps
Comps represent the final choice for the design solution and are refined to a nearly finished stage. This will be the best chance to review the solution in detail and make final fine-tuning adjustments. The following are basic expectations for the presentation of comps.
The appropriate final production process should be used to produce the comp, showing every component in final visual form and position
Color choices should be shown in the design or using color swatches
Instructors may choose to require a mounted presentation
Production processes and materials should be fully explained
Three-dimensional designs like packaging may be shown in 2D form, but with accurate visualizations of final designs, allowing viewers to understand the 3-D appearance (Mock-ups)
Final Camera-Ready Art
The final mock-up is a finished design that accurately presents all aspects of the project as it would be delivered to a client or specified target audience. It is as complete and perfect as possible, and its merit will be judged based on the design as presented. All work will be prepared for a professional presentation, and all 2D work will be mounted on a black mat board. Participation in a critique is part of the final presentation, and students are expected to be engaged in critique and well-prepared for the discussion. Critiques have a very important role in the designer's education. You must be prepared to explain your design choices and offer commentary on the choices of others. This skill will be crucial to your success in the professional arena.