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Business Model
Customer Value Proposition and Profit Formula
Profit Formula
How effectively the company can deliver on the value proposition as a profit
Customer Value Proposition
Company's approach to satisfying buyer needs to wants at a price the customer will consider a good value
Value-Price-Cost
Value > Price
Price > Cost
Why a business model is important
Attract customers
Beat competition
Survive due to lack of profitability
Strategy
Action plan for outperforming competitors and achieving profitability (needs to be distinct)
Why is strategy important?
Improve financial performance
Strengthen its competitive position
Gain competitive advantage
Sustainable competitive advantage
Provides buyers with superior value compared to rival seller and persists despite efforts of competitors to match or surpass
Implementing a company's strategy
1. Develop strategic vision
2. Set objectives to measure performance
3. Craft a strategy
4. Execute the strategy
Strategic Vision
Goals for the company's future and the course and direction to achieve them
Mission Statement
Describes company's business and purpose (who we are, what we do, why we are here)
Strategic Vision vs. Mission
Strategic - future oriented, aspirational, high level
Mission - present oriented, focus on purpose not goal, more specific
Values
The beliefs, traits, and behavioral norms that employees are expected to display
Objectives
Organization's performance targets (financial and strategic)
Financial Objectives
financial performance targets
Strategic Objectives
targets that indicate a company is increasing its market standing
Effective Objectives
- "stretch objectives": set high enough to stretch an organization to perform at its full potential and deliver best possible results
- Consists of both short term and long term objectives
- Created at all levels
- SMART goals
SMART
Specific
Measurable
Actionable
Realistic
Timely
Deliberate Strategy
Proactive strategy elements that are planned
Emergent Strategy
Reactive strategy elements that emerge as changing conditions warrant
Realized Strategy
Proactive and reactive elements
Winning strategy must pass
Fit test
Competitive advantage test
Performance test
Macro Environment
PESTEL Analysis: goal is to identify factors that are important enough to have a bearing on the company's strategic decisions
- Political
- Economic
- Sociocultural
- Technological
- Environmental
- Legal
Industry and Competitive Environment
- Five forces analysis: diagnose the principal competitive pressures in an industry and assess the potential for profitability
- Driving forces
- Key success factors
- Industry outlook and profitability
Driving Forces
Cause of change in industry and competitive and competitive conditions
1. Identify the driving forces
2. Assess whether the drivers of change are acting to make the industry more/less attractive
3. Determine what strategy changes are needed for the impact driving forces
Key Success Factors (KSFs)
The strategy elements, product attributes, operational approaches, resources, and competitive capabilities that are essential to surviving and thriving in an industry
VRIN Test (for competitive advantage)
Valuable
Rare
Inimitable
Non-substitutable
Value Chain Analysis
The primary activities that create customer value
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
Competitive Strategies
Low Cost Provider
Broad Differentiation
Focused Low Cost
Focused Differentiation
Best Cost Provider
Economies of Scale
increase size of business operation in order to reduce unit costs
Best Cost Strategies
Mix of "low cost provider" and "differentiator strategies"
- aimed at value conscious buyers who shy away from cheap low end products and expensive high end products
- gives customers more value for money
Corporate Governance
the relationship among shareholders, management, and the board of directors in determining the direction and performance of the corp. (reward and compensation agreements)
Control
any process that directs the activities towards the achievement of goals
Standard
Expected performance for a given goal (target/benchmark)
Bureaucratic Control
1. setting performance standards
2. measuring performance
3. comparing against standards
4. taking action to correct a problem
Feedforward Control
collecting performance info before a task or project is done
Concurrent
collecting info while a task is being done (GPS tracking on UPS)
Feedback
collecting information after a project is done
Bureaucratic Control Disadvantage
1. ridged behavior
2. tactical behavior
3. resistance
Clan Controls
the reliance on organizational culture and empowerment to regulate employee behavior
- managers create culture of integrity
- strong understanding of values
- employees are motivated to act in accordance
Enterprise Risk Management (ERP)
Bridges corporate governance as well as control to help firms achieve its strategic objectives
Downside of Bureaucratic Controls
- Will not be effective w/o consideration of how employees and other parties will react to it
1. Rigid bureaucratic behavior
2. Tactical behavior
3. Resistance
Rigid Bureaucratic Behavior
- people often act in ways that will help them look good on the control system's measures
- Can result in inflexible behavior geared toward doing only what the system requires
(ex: United Airlines)
Tactical Behavior
- controls will be ineffective if employees try to beat the system
- manipulating info or reporting false performance data
Resistance
People resist control systems
- can decrease autonomy
- can change expertise and power structures
Effective Control Systems
1. establish valid performance standards
2. provide adequate information to employees
3. ensure acceptability to employees
4. maintain open communication between managers and employees
5. use multiple approaches
Market Controls - Transfer pricing
price charged by one business unit to another within the same organization
Leadership
The process of influencing and organized group toward achieving its goals
Organizational Design
process by which managers create a specific type of org. structure and culture so that a co. can operate in the most efficient and effective way in implementing its strategy.
Organization Design Steps
1. Create productive & meaningful jobs
2. Create organization structure
3. Integrate & Coordinate work flows
4. Establish organization culture
Adaptive Structure
1. strategy
2. environment
3. technology
4. human resources
structure, culture, strategy, incentives, monitoring
Flat Structure
fewer levels, wide span of control
- quick communication but also overworked managers
Job Characteristic Model
Create a structure of working relationships among employees to allow them to achieve an organization's goals effectively and efficiently
Key Considerations in Designing Structures
- flow if info is supported
- groups are able to effectively interact routinely and spontaneously
- clarity of responsibility and authority
- individual's role is clear
- individual has a connection to the org.
Problems with too many organizational levels
- communication: takes too long for decisions and orders from top to reach down
- Distortion of messages
- Too many managers (expensive)
GOAL: minimum change of command
Why Integration and Coordination are Important
- Need unity of effort
- Multiple individuals and working groups
- Leverage different ideas
- Avoid silo mentality
Organization Culture
Shared set of beliefs, expectations, values, and norms that influence how members of an org. relate to one another and cooperate to achieve the org.'s goal
What are the issues?
traditional model of integration (hierarchy & direct oversight), no longer adequate
Human Resource Management
All the activities managers engage in to attract and retain employees and to ensure that they perform at a high level and contribute to the accomplishment of organizational goals
HR Management Components
Recruitment and selection
Training & Development
Performance appraisal & feedback
Pay & Benefits
Labor Relations
Equal Employment Opportunity (EEO)
the equal rights of all citizens to the opportunity to obtain employment regardless of their gender, age, race, country of origin, religion, or disability
Personal Appraisal
The evaluation of employee's job performance and contributions to the org.
Types: traits, behavior, results, subjective, objective
Performance Feedback
managers share performance appraisal info w/ their subordinates
Pay Structure
The arrangement of jobs into categories reflecting relative importance to the org. and its goals, levels of skill required
Labor Relations
The activities managers engage in to ensure they have effective working relationships with the labor unions that represent their employees interests
Collective Bargaining
Negotiations btwn labor unions and managers to resolve conflicts and disputes about important issues such as working hours, wages, working conditions and job security
Human Resource Management
activities managers engage in to attract and retain employees and to ensure that they perform at a high level and contribute to the accomplishment of organizational goals
HRM System
1. Recruitment & selection
2. Training & development
3. Performance & appraisal
4. Pay & benefits
5. Labor relations
Inner Work Life System
every workers performance is affected by the constant interplay of perceptions, emotions, motivations triggered by workday events
High Performance Drivers
Creativity
Productivity
Commitment
Collegiality
Inner Work Life
emotions - tied to cognition: specific reactions like elation, joy, anger
perceptions - sense making of events, from immediate impression to full theories of what is happening
motivation - grasps of what needs to be done and drive to do it
Employee Engagement
employees state of mind in, and behavior in relation to, the performance of their formal work role (includes BEHAVIOR)
Actions to engage employees
1. Clear mission
2. Well-designed jobs
3. Effective performance management system
4. Strong culture
5. Proactive HR
6. Emotionally Intelligent Supervisors
Matrix Structure
organization structure that groups people and resources by function and product
Functional Structure
Organization groups employees by according to similar set of roles
Divisional Structure
Organizational functions are divided into divisions like product or services, market
Geographic/Product Structure
Groups representatives from each department into units formed to serve a specific market or region
Market Structure
organize devisions based solely on the customer they focus on
Task Identity
Overall extent to which a job is done from part A to part B with an outcome
Autonomy
the extent to which allows workers to schedule tasks of the job and decide how to carry out these tasks
Skill Set
Extent to which a job requires workers to use a wide range of knowledge and abilities
Decentralizing authority
giving lower level employees the right to make important decisions about how to use organizational resources